HOG Stock Summary and Trading Ideas (Harley-Davidson | NYSE:HOG)

Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 38% in 2023). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

Harley-Davidson trades on the NYSE stock market under the symbol HOG.

As of April 24, 2024, HOG stock price declined to $39.27 with 570,891 million shares trading.

HOG has a beta of 1.61, meaning it tends to be more sensitive to market movements. HOG has a correlation of 0.30 to the broad based SPY ETF.

HOG has a market cap of $5.36 billion. This is considered a Mid Cap stock.

Last quarter Harley-Davidson reported $807 million in Revenue and $.18 earnings per share. This fell short of revenue expectation by $-75 million and exceeded earnings estimates by $.15.

In the last 3 years, HOG stock traded as high as $52.06 and as low as $25.43.

The top ETF exchange traded funds that HOG belongs to (by Net Assets): VTI, IJH, VB, VBR, VXF.

HOG has underperformed the market in the last year with a price return of +6.2% while the SPY ETF gained +24.1%. However, in the short term, HOG had mixed performance relative to the market. It has outperformed in the last 3 months, returning +16.3% vs +4.5% return in SPY. But in the last 2 weeks, HOG shares have been beat by the market, returning -8.4% compared to an SPY return of -2.8%.

HOG support price is $38.83 and resistance is $40.65 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that HOG stock will trade within this expected range on the day.