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PRNewswire 18-Jan-2023 9:15 AM
AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality
NEW YORK, Jan. 18, 2023 /PRNewswire/ -- AdTheorent Holding Company, Inc. (NASDAQ:ADTH) ("AdTheorent" or "the Company"), a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world value for advertisers and marketers, today announced the launch of its AdTheorent Predictive Audience Builder, a transformational suite of platform tools designed to enable users to create and activate predictive models which score audience quality.
AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser's desired target. In a major departure from industry-standard audience segments, that seed data set is not used for direct targeting. Instead AdTheorent's machine-learning reads signals from those data sets to build a predictive model which scores programmatic inventory on its likelihood to reach an individual who meets the desired profile. This privacy-forward predictive scoring delivers superior audience quality and KPI performance without the use of personally identifiable information, cookies, or IDs of any kind.
AdTheorent is proud to include automotive brand Southeast Toyota Distributors, LLC and 22Squared as a launch client.
AdTheorent Predictive Audience Builder's use of primary-sourced, highly-customized audience profile parameters is boundlessly flexible and customizable to each advertiser's marketing strategy.
How It Works:
"AdTheorent Predictive Audience Builder represents a more modern way for brands to reach relevant individuals without reliance on targetable user IDs, delivering data-driven audience quality and further driving KPI optimization," said Jim Lawson, CEO of AdTheorent. "When AdTheorent Predictive Audiences are deployed in platform to enhance AdTheorent KPI-based impression scoring, the result is a level of privacy-forward data-driven accuracy and accountability never before seen in digital advertising."
For more information about AdTheorent's new solution, click here.
AdTheorent (NASDAQ:ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent's machine learning-powered Platform A\T powers its predictive targeting, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named an AdExchanger 2022 Top 50 Programmatic Power Player and was honored with an AI Breakthrough Award and "Most Innovative Product" (B.I.G. Innovation Awards) for six consecutive years. Additionally, AdTheorent is the only six-time recipient of Frost & Sullivan's "Digital Advertising Leadership Award." In September, evidencing AdTheorent's continued prioritization of its team, AdTheorent was named a Crain's Top 100 Best Place to Work in NYC for the ninth consecutive year. AdTheorent ranked fifth in the Large Employer Category and 17th Overall in 2022.
AdTheorent is headquartered in New York, with fourteen offices across the United States and Canada. For more information, visit adtheorent.com.
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SOURCE AdTheorent