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PRNewswire 19-Sep-2023 10:00 AM
Molson Coors is going hard on all things peace, love and mischief with the release of Peace Hard Tea
CHICAGO, Sept. 19, 2023 /PRNewswire/ -- Molson Coors Beverage Company today announces that Peace Hard Tea™, the highly anticipated line of bold and vibrant hard teas crafted for 21+ consumers, is officially available at local convenience stores and retailers in the Southeast Region of the U.S. The release of Peace Hard Tea marks the latest innovation coming out of Molson Coors' relationship with The Coca Cola Company and is bringing the hard tea consumers have been asking for.
Peace Hard Tea is the ideal drink for those looking to toss norms to the side and harness their main character energy. The hard teas contain 5% ABV and come in three flavors: Freedom of Peach, Really Really Razzy, and More Peace More Lemon. With fruit flavors so bold, they'll help you keep the summer vibes alive long after Labor Day Weekend.
"Spend a little more time offline and make living life your full-time job. Peace Hard Tea is here for when you buck the norms that kill fun," said Joy Ghosh, vice president of Above Premium Flavor at Molson Coors Beverage Company. "With the launch of Peace Hard Tea, we're bringing 21+ consumers the bold and fruit flavored hard tea they've been searching for to shake up the norms of everyday life."
With a Peace Hard Tea in hand, summer Fridays are a mindset, not a calendar date, and no one knows how to extend the summer into fall and winter better than the people of the Southeast. Hard tea fans in the Southeast can find Peace Hard Tea at local convenience stores and retailers in 24-oz. single-serve cans perfect for when you can slam your laptop shut at 3:00pm to catch your favorite band play.
For more information on where to purchase Peace Hard Tea and when it will be available in your hometown, visit the product locator at www.peacehardtea.com. Drinkers of legal drinking age can share how Peace Hard Tea adds fun to their every day by following @PeaceHardTea on Instagram and Facebook. Please remember to celebrate responsibly.
ABOUT MOLSON COORS BEVERAGE COMPANY
For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White Belgian-Style Wheat Ale, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle with sparkling cocktails, canned wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that operates through Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Stock Exchange (TAP). The company's commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
ABOUT THE COCA-COLA COMPANY
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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SOURCE Molson Coors Beverage Company