Fifth Third Celebrates a Unique Holiday: Its 166.7 Percentennial

Business Wire 27-Feb-2025 6:00 AM

Bank marks 166.7 years in business

Fifth Third (NASDAQ:FITB), known for making banking a Fifth Third Better®, is celebrating a unique milestone today; its 166.7 Percentennial anniversary. Today's recognition is a once-ever achievement and something that Fifth Third uniquely owns. That's because its name, often displayed as the fraction 5/3, is equal to 166.7%, and that represents the exceptional effort Fifth Third puts into everything the Bank does since it was established on June 17, 1858.

"Fewer than 1% of U.S. companies survive to see their centennials, so being in business for 166.7 years is a milestone worth celebrating," said Tim Spence, chairman, CEO and president of Fifth Third. "Our purpose is to make life a Fifth Third better by inspiring our customers and communities to achieve financial well-being. Much like the Fifth Third name and the brand we have built, a Percentennial acknowledgement is one-of-a-kind, and is significant because it speaks to our 166.7-year history and the 166.7% of heart, hustle and commitment we give every day to our customers, our communities and each other. To celebrate, we're recognizing those who helped us get here, and who will help chart the course for our next 166.7 years."

From its inception, Fifth Third has thrived by keeping its customers at the center of everything the Bank does. This approach, combined with a commitment to innovation, has led to numerous trailblazing achievements.

Fifth Third was the first U.S. bank to establish branches in shopping malls in 1954, one of the first banks listed on the Nasdaq when it launched in 1971, and was the first U.S. bank to introduce an online-shared ATM network, known as JEANIE®, in 1977. In 2021, Fifth Third introduced Fifth Third Momentum® Banking. That made it one of the first national banks in the country to offer an everyday banking solution to help customers avoid and manage cash shortfalls, get paid and pay others, and reach saving goals, all with the peace of mind that comes from knowing Fifth Third helps to keep their identity and finances protected.

In 2024, Fifth Third's Commercial Payments business processed more than $17 trillion in volume. It also has a top-five market share in many product categories. Its Wealth and Asset Management business saw total assets under management (AUM) grow by 17%. Fifth Third Wealth Advisors, launched in 2021, already has grown AUM to $2.5 billion to become one of the top 500 independent Registered Investment Advisor companies in the U.S.

While always striving to innovate and deliver value, Fifth Third also celebrates its customers, employees and communities through creative activations. Whether partnering with hospitals on Fifth Third Day (May 3) to surprise families of newborn babies with $1,053 in college savings, working with veterinary practices on National Dog Day to distribute animal care packs or inspiring employees to support small businesses through the Swap, Snap, Share experiential marketing program, Fifth Third's commitment to building relationships in engaging ways is a differentiator.

For Fifth Third's Percentennial, relationship managers and bankers will be sending "Thank You" notes to customers as appreciation for helping Fifth Third reach 166.7 years in business. Bank employees also will be out in select Southeast markets surprising customers with $53 gift cards to grocery stores, gas stations and restaurants.

Looking ahead, Fifth Third expects continued growth. The Bank announced plans to open over 200 branches through 2028, predominantly in Southeast expansion markets, and will continue to enhance digital banking capabilities and the in-branch experience through significant enhancements in its mobile app and by equipping branch employees with modern tools. By bridging the gap between digital and in-person interactions, Fifth Third continues to keep the customer at the center with personalized experiences that ensure customers can easily manage their finances anytime, anywhere.

"We are proud of our past, and this is a fun way to celebrate our legacy," Spence said. "At the same time, we're excited about the future we're building. With the help of our customers, our employees and our communities, it's sure to be a future that's a Fifth Third Better."

About Fifth Third

Fifth Third is a bank that's as long on innovation as it is on history. Since 1858, we've been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it's one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere's World's Most Ethical Companies^® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation's highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ^® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.

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Derek Cuculich (Media Relations) Derek.Cuculich@53.com Matt Curoe (Investor Relations) matt.curoe@53.com | 513-534-2345