Get Cash Back and $0 Commissions
+ The Power of TradeStation
Macys Celebrates National Believe Day with a Double Donation to Make-A-Wish and Wishes Across America
[End Subhead]
[Start Distributor]
Business Wire 6-Dec-2017 2:01 PM
[End Distributor]
NEW YORK--(BUSINESS WIRE)-- As part of its 10th annual Believe campaign, Macys has declared this Friday, Dec. 8, National Believe Day a day focused on spreading the beloved holiday programs message of generosity and hope. Throughout the Believe campaign, Macys collects customers letters to Santa in-store and online at macys.com/believe. For each letter submitted from Nov. 3 through Dec. 24, Macys has pledged to donate $1, up to $1 million, to Make-A-Wish to help grant the wishes of children with critical illnesses. In celebration of the ninth annual National Believe Day, Macys will again double its donation to Make-A-Wish, providing an additional $1 per letter, up to an extra $1 million, above the existing $1 million campaign goal. Additionally, this week Macys will help grant special wishes for children in cities from coast-to-coast as part of Wishes Across America.
This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20171206006106/en/
Macy's and Make-A-Wish celebrate Brynn, 17, at a Wishes Across America event as part of Macys 10th annual Believe campaign, in Salt Lake City on Tuesday, Dec. 5, 2017. (Douglas Barnes/AP Images for Macy's)
"Each National Believe Day, we are awed by the outpouring of support from our customers who submit their Santa letters to help Macys double its donation to Make-A-Wish, said Holly Thomas, group vice president of Cause Marketing for Macys. We are also especially thankful to our employees, partners at Make-A-Wish and community members nationwide who spend countless hours planning and granting special Wishes Across America. The spirit of the Believe campaign truly comes alive as we all work together to create these joyful and magical moments.
Macys has donated more than $15 million to Make-A-Wish and helped to grant thousands of wishes through Believe since the campaign was introduced in 2008. This years Wishes Across America will benefit children including Brynn, 17, who wishes to be a model, and Jazlean, 13, who wishes to go to New York. The impact of wishes is undeniable and widespread not only do they increase hope and happiness for kids, but their families, volunteers, supporters, medical professionals, and entire communities are transformed by the experience.
National Believe Day is the pinnacle moment of the Believe campaign, which was inspired by the true story of Virginia OHanlon an 8-year-old child who wrote a letter to the New York Sun newspaper in 1897 asking if there really was a Santa Claus. The response from the papers editor, Francis P. Church, became an iconic piece of journalistic history and the most reprinted editorial of all time. Yes, Virginia, there is a Santa Claus, Church wrote. He exists as certainly as love and generosity and devotion exist.
To learn more about Macys Believe campaign, visit macys.com/believe. For additional media materials, including images and b-roll, visit pimsmultimedia.com/macys-holiday2017/believe.php
About Macys
Macy's, the largest retail brand ofMacy's, Inc.(NYSE:M) delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, theDistrict of Columbia,Puerto RicoandGuam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms,Macy'soffers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.Macy'sis known for such epic events asMacy's4th ofJuly Fireworksand the MacysThanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances.Macy'sflagship stores including Herald SquareinNew York City,Union SquareinSan Francisco,State StreetinChicago, and Dadeland inMiamiandSouth Coast Plazain southernCalifornia are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees,Macy'shelps strengthen communities by supporting local and national charities giving more than$54 millioneach year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.
For Macys media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 33,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 34 minutes. It has granted more than 300,000 wishes since its inception in 1980; more than 15,300 in 2016 alone. Visit Make-A-Wish at www.wish.org to learn more.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171206006106/en/
Macys Media RelationsJulie Strider Fukami, 646-429-5213julie.striderfukami@macys.com
Source: Macy's