Macy's Flower Show Presents Once Upon a Springtime
Business Wire 20-Mar-2018 9:00 AM
Macy's Downtown Flagships in New York City, Chicago and San
Francisco Showcase a Fairytale-themed Floral Spectacular from March 25
through April 8
Enter a world of magic, imagination and wonder as the Macy's Flower Show®
opens the first chapter of spring with Once Upon a Springtime.
Macy's annual floral spectacular will bloom in unison at three flagship
locations including Herald Square in New York City, State Street in
Chicago, and Union Square in San Francisco. Beginning Sunday, March 25
and sprouting through Sunday, April 8, Once Upon a Springtime
will transform the iconic stores into enchanted gardens where the beauty
and renewal of the spring season meets the whimsy of a fairytale journey.
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Macy's Flower Show presents Once Upon a Springtime, a floral spectacle blooming from March 25 through April 8 in New York City, Chicago and San Francisco (Photo: Business Wire)
"This spring, Macy's Flower Show will transport visitors to the magical
world of fairytales, complete with princesses and dragons re-imagined
through lush foliage and meticulously designed floral gardens," said
Susan Tercero, group vice president, Special Productions, Macy's Parade
& Entertainment Group. "Our annual celebration will give more than a
million spectators a breathtaking introduction into this world of
fantasy, sparking the imagination as they enjoy the first blush of the
spring season."
This year's themed celebration will bring to floral life an original
twist on classic fairytales, creating a world of personified flora and
fauna, princesses, evil queens, fairy godmothers, and noble knights that
lead spectators on a wondrous journey. As visitors enter each show, they
will have the ability to choose their own adventure, based on how they
begin their trip through the floral fantasy land. From a towering castle
where the Princess resides to a meadow of brightly colored flowers, an
enchanted forest, and lush lagoon; spectators will play a part in
Spring's triumph over eternal Winter.
"This year we have taken the Flower Show to another level through
storytelling," said Rick Pomer, vice president creative director, Macy's
Branded Entertainment. "Our floral fairytale gives us a narrative to
weave throughout the entire show and allows our guests to immerse
themselves in the show like never before."
In addition to the magnificent landscaped gardens, Flower Show
spectators will have the opportunity to enjoy a host of special in-store
events including floral, food, and fashion demonstrations, celebrity
appearances, and more during the two weeks the show is in full bloom.
For more than 70 years, Macy's Flower Show has delighted generations of
floral aficionados with over-the-top presentations of lavish gardens
that showcase millions of live flowers, plants, and trees from around
the globe. Native to many different landscapes, Macy's Flower Show
features floral material blooming in unison, despite their unique
climatic DNA. Taking root in unexpected settings, such as store
countertops, windows, and specially-designed architecture, including
grand bridges, columns, and topiaries, Macy's Flower Show is staged in
distinct fashion at each of the three locations nationwide.
Macy's springtime tradition is supported in part thanks to signature
partners including Girl Scouts of the United States of America, Homewood
Suites® by Hilton®, and Sinclair Oil Corporation.
Free to the public, Macy's Flower Show will be open during regular store
hours.
For additional information about these events visit macys.com/flowershow
or contact the Macy's Flower Show Hotline at (212) 494-4495.
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