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Business Wire 20-Aug-2018 12:00 AM
Commemorative Products Hit Shelves Today, Kicking Off 90-Day Countdown to Mickey's 90th
Disney Parks to Honor Mickey and Minnie During World's Biggest Mouse Party
Disney today announced that ‘Mickey: The True Original Exhibition,' an interactive art exhibit, will open in New York in honor of the 90th anniversary of Mickey Mouse. To begin the 90-day countdown, new brand and product collaborations spanning fashion, food, consumer electronics, toys, accessories and more are now available worldwide.
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"Mickey: The True Original Exhibition" creative concept computer rendering. (Photo: Business Wire)
"As Walt said, ‘I only hope that we never lose sight of one thing—that it was all started by a mouse'," said Bob Chapek, Chairman of Disney Parks, Experiences and Consumer Products. "From ‘The True Original Exhibition' to a year-long celebration in our parks around the world, we are honoring the deep connection that families and fans have made with Mickey and Minnie Mouse for nearly a century."
‘Mickey: The True Original Exhibition' is an immersive, pop-up art exhibition inspired by Mickey's status as a ‘true original' and his global impact on popular culture and art. From his beginning in black and white in Steamboat Willie to the technicolor world of more than 100 cartoon shorts, exhibition guests will step into an unforgettable journey of Mickey moments reimagined.
"We hope guests will enjoy the exhibition's larger-than-life multimedia art installations, photo-worthy experiences and even a few surprises," says Ken Potrock, President, Consumer Products Commercialization, Disney Parks, Experiences and Consumer Products. "We've partnered with the best muralists, sculptors, artists and designers to create original works that convey Mickey's optimism and imagination."
Curated by designer Darren Romanelli, the exhibit will feature exclusive original artwork from contemporary artists including Kenny Scharf, Amanda Ross-Ho and Shinique Smith, with more artists to be announced in the coming weeks. The experience will captivate the senses to surprise and delight guests, evoking the inspiration, creativity, and true original spirit of Mickey Mouse.
Romanelli is an LA-based designer and creative director known for creating series of customized, limited-edition clothing, furniture, and collectibles under the DRx moniker. "To me, Mickey is reminiscent of everything good from my childhood," said Romanelli. "As I've come into my own as a designer, I feel a true sense of passion for this project. Every inch of the experience - from the artists participating to the different mediums featured to the building layout - was thought through with a level of detail and creativity we could only achieve with Mickey Mouse as our muse."
About "Mickey: The True Original Exhibition"
Running from November 8, 2018 – February 10, 2019, ‘Mickey: The True Original Exhibition' will be open Tuesday-Sunday from 10 a.m. to 8 p.m. at 60 10th Avenue, New York. Tickets are available for $38 per person at Disney.com/MickeyTrueOriginal.
The 16,000-square-foot interactive experience will feature original work from renowned and emerging contemporary artists. Before the official opening in November, three artists will preview their installations in three pop-up locations across the country. The installations pay tribute to three iconic pieces of Mickey Mouse merchandise that have withstood the test of time – the Mickey Mouse watch, tee-shirt, and plush.
For details on the exhibition and behind-the-scenes content, visit Disney.com/MickeyTrueOriginal and follow @MickeyTrueOriginal on Instagram with #MickeyTrueOriginal.
New Mickey Mouse 90th Anniversary Product Launches
New collections launching this week and beyond include collaborations with fashion and footwear brands like Forever 21 and Vault by Vans, luxury candy boutique Sugarfina, Brooklyn-based ice cream company Ample Hills Creamery, along with new capsule collections available exclusively at Disney stores and shopDisney.com, commemorative titles from Disney Publishing Worldwide, a line of plush and toys by Just Play and a new Mickey Mouse Brickheadz figure from LEGO. Earlier this year, Target released a Mickey Mouse collection that spanned apparel for the entire family, treats for pets, toys, summer entertaining pieces, bedding, beach and beauty gear and more, and just last month Marc Jacobs released a series of pieces all inspired by the world's most iconic mouse.
Walt Disney Animation Studios will celebrate Mickey's cartoon legacy with the release of "Celebrating Mickey" featuring 13 classic short films on Digital and Blu-ray on 10/23.
Celebrations at Disney Parks & Resorts
Disney Parks & Resorts will also celebrate Mickey's 90th birthday with a series of events at all sites around the world, including World's Biggest Mouse Party – a limited-time, global celebration of Mickey and Minnie:
About Mickey Mouse 90th Anniversary Celebration
Since his big-screen debut in Steamboat Willie on November 18, 1928, Mickey has become the global ambassador for The Walt Disney Company. From the beloved Mickey Mouse Club to today's Mickey Mouse cartoon shorts, Mickey's optimistic outlook and endearing personality continue to delight fans around the world every day. The 90-year celebration of Mickey will continue across the Company with a star-studded special on ABC airing November 4, a new season of Mickey Mouse animated shorts on Disney Channel, and more.
Images for download: https://dcpi.smugmug.com/Franchises/DMCE/Mickeys-90th-Product-Gallery/n-HB425c/
About Disney Parks, Experiences, and Consumer Products
Disney Parks, Experiences and Consumer Products is the business segment of The Walt Disney Company (NYSE:DIS) that brings the magic of Disney's stories, characters and franchises into the daily lives of families and fans around the world to create memories that last a lifetime. The company's iconic travel and leisure businesses include six resort destinations in the United States, Europe, and Asia; a top-rated cruise line; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business; the world's largest children's print publisher; Disney Store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Walt Disney Imagineering, the innovative force responsible for overseeing the segment's world-class products and experiences — from immersive lands to interactive toys, and everything in between.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180819005028/en/