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Business Wire 9-Oct-2018 6:00 AM
First Integrations and New Partnerships Empower Enterprises and Small and Mid-Market Businesses to Make Every Moment Shoppable
Adobe (NASDAQ:ADBE) today unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences. Integration with Adobe Experience Cloud's content management, personalization and analytics solutions provides an unrivaled offering for enterprises looking to deliver world-class commerce experiences. The company also unveiled a major update of the Magento platform to empower small and mid-market merchants to extend the lead in commerce innovation and agility.
With rising customer expectations and increased competition, brands now compete on the quality of the customer experience they offer over a lifetime of customer engagement, both on and offline. Adobe's vision for experience-driven commerce is to empower companies to unify end-to-end customer experiences from creation to commerce, driving loyalty and business growth.
"Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalized experiences across the myriad of touchpoints," said Mark Lavelle, senior vice president of commerce, Adobe and former CEO of Magento. "The innovations we are bringing to market enable companies of all sizes and across industries to make every experience shoppable."
Enterprise Capabilities
The first integrations between Adobe's industry-leading content management, personalization and analytics solutions in Adobe Experience Cloud and Magento Commerce Cloud are now available and will empower enterprises to:
"The integration of Magento Commerce Cloud into Adobe Experience Cloud is a game changer for Adobe's and Magento's joint customers," said Jordan Jewell, senior research analyst at IDC. "The combined capability of Magento and Adobe allows businesses to differentiate themselves with highly personalized, customer-centric commerce experiences and leverage deeper insights to deliver timely, contextual, engaging and shoppable experiences across the entire customer journey. With rapid change occurring in the digital commerce market right now, organizations of all shapes and sizes need to seriously consider how to deliver the most engaging and frictionless commerce experiences to their customers."
SMB Capabilities
The latest release of the Magento platform, underpinning Magento Commerce Cloud, incorporates significant community contributions and brings to market new merchant and developer experience advancements. Merchants and developers will be able to:
About Adobe Experience Cloud
Adobe offers the industry's only end-to-end solution for content creation, marketing, advertising, analytics and commerce. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Cloud helps companies deliver consistent, continuous and compelling experiences across customer touch points and channels – all while accelerating business growth.
Adobe Experience Cloud manages more than 233 trillion data transactions annually and $141 billion in online sales transactions annually. Industry analysts have named Adobe a clear leader in over 20 major reports focused on experience – more than any other technology company.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
About Magento
Magento, an Adobe company, is a leading provider of cloud commerce innovation to merchants and brands across B2C and B2B industries and was recently named a leader in the 2018 Gartner Magic Quadrant for Digital Commerce. In addition to its flagship digital commerce platform, Magento boasts a strong portfolio of cloud-based omnichannel solutions that empower merchants to successfully integrate digital and physical shopping experiences. Magento is the #1 provider to the Internet Retailer Top 1000, the B2B 300 and the Top 500 Guides for Europe and Latin America. Magento is supported by a vast global network of solution and technology partners, a highly active global developer community and the largest eCommerce marketplace for extensions available for download on the Magento Marketplace. More information can be found at www.magento.com.
© 2018 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181009005287/en/