Carter's and Pajama Program Launch Holiday Campaign
Business Wire 30-Oct-2018 6:35 AM
In-Store and Online Campaign Delivers Pajamas to Children in Local
Communities
Carter's, Inc. (NYSE:CRI), the largest branded marketer in North
America of apparel exclusively for babies and young children, today
launches its annual in-store and online campaign in support of Pajama
Program, a national nonprofit organization that promotes and helps to
provide a comforting bedtime routine for children in need. Celebrating
its ninth year of partnership with Pajama Program, Carter's and its
customers have cumulatively donated more than 1.2 million pajamas and $7
million in additional monetary contributions.
Through January 6, 2019, Carter's customers can help deliver loving good
nights to children in their community by donating a new pair of pajamas
in Carter's stores or online at carters.com.
For every Carter's pajama purchase, Carter's will match customer
donations up to 100,000 pajamas. Known for America's favorite jammies,
Carter's offers the largest assortment of children's pajamas in the
world. Carter's selection of pajamas includes 1-, 2-, 3-, and 4-piece
styles plus gown options in sizes newborn to 14, providing a perfect
pair of PJs for dreamers of all ages.
"Carter's is committed to serving the needs of families and children
everywhere and knows firsthand how special a new pair of pajamas is,
especially during this holiday season," said Michael D. Casey, Chairman
and Chief Executive Officer. "Through our continued partnership with
Pajama Program and our customers' generosity, we have positively
impacted the lives of millions of children around the country by
providing a warm and comfy pair of PJs to enjoy at bedtime."
"Pajama Program delivers good nights with a goal of providing good days
for all children everywhere. We are incredibly thankful to Carter's for
their dedication and support for Pajama Program, helping to provide
thousands of children with a peaceful sleep," said Genevieve Piturro,
founder of Pajama Program.
To learn more about Carter's and Pajama Program, or to donate, please
visit carters.com/carters-pajamas
and follow on Facebook
(Facebook.com/Carters), (Facebook.com/PajamaProgram),
Twitter
(@Carters) (@PajamaProgram), Instagram
(@Carters), (@PajamaProgram) and YouTube
(Carter's). #lovecarters, #goodnightsaregooddays
About Carter's, Inc.
Carter's, Inc. is the largest branded marketer in North America of
apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh
B'gosh brands, two of the most recognized brands in the marketplace.
These brands are sold in leading department stores, national chains, and
specialty retailers domestically and internationally. They are also sold
through more than 1,000 Company-operated stores in the United States,
Canada, and Mexico and online at www.carters.com,
www.oshkosh.com,
and www.cartersoshkosh.ca.
The Company's Just One You and Genuine Kids
brands are available at Target, its Child of Mine brand
is available at Walmart, and its Simple Joys brand is
available on Amazon. The Company also owns Skip Hop, a
global lifestyle brand for families with young children. Carter's is
headquartered in Atlanta, Georgia. Additional information may be found
at www.carters.com.
About Pajama Program
Pajama Program, a national 501(c)(3) nonprofit organization, promotes
and supports a comforting bedtime routine for children affected by
instability to help them thrive. Pajama Program was founded in 2001 and
has delivered 6 million good nights for good days. We connect with over
4,000 community-based organizations across the country that serve
children from birth through 18 years. Our vision is good nights for good
days for all children everywhere. pajamaprogram.org
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