There's No Wrong Way to Eat a Reese's Just More Ways

Globe Newswire 1-Nov-2018 2:34 PM

HERSHEY, Pa., Nov. 01, 2018 (GLOBE NEWSWIRE) -- Did you forget? There's no wrong way to eat a Reese's Peanut Butter Cup. There never has been, and there never will be. In March 2019, Reese's brand will give you one more way to eat a Reese's, with the launch of Reese's Thins.

In March 2019, Reese's brand will give you one more way to eat a Reese's, with the launch of Reese's Thins. The new Reese's Thins are 40 percent thinner than your regular Reese's. Never a replacement. Just another option.

"America, we're excited to give you another way to enjoy that irresistible, delicious, salty, sweet combo that can only come from Reese's," said Veronica Villasenor, Senior Director, Reese's Brand. "We're giving you what you want, for every part of your day, and you can have more than one. You're welcome."

The new Reese's Thins are 40 percent thinner than your regular Reese's. Never a replacement. Just another option. Oh and this option comes individually wrapped in a bag, perfect for you to hide Reese's Thins around your house, your work, your car. You get the gist. Remember, there's no wrong way. There's just more ways.

Be on the lookout in early 2019.  More information to come.  #NoWrongWay #NotSorry

About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

At Hershey, goodness has always been about more than delicious products. For more than 120 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on giving underserved children the skills and support they need to be successful. Today, the company continues this social purpose through 'Nourishing Minds,' a global initiative that provides basic nutrition to help children learn and grow. From neighborhoods across the United States to the streets of Shanghai and Mumbai and villages of West Africa, our goal is to nourish one million minds by 2020.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/ec72c4ad-f0a4-41cc-a2c0-a104fe0eeeaa

Contact:
The Hershey Company
Anna Lingeris | 717.649.7214| alingeris@hersheys.com