Cooper Tire and DoSomething.org Announce Scholarship Winner for 'Pump It Up' Youth Tire Safety Campaign

Business Wire 20-Dec-2018 9:00 AM

Alexis Green, 23, from Baltimore has been named a $3,000 scholarship winner for her participation in the ‘Pump It Up' tire safety campaign launched by Cooper Tire's Tread Wisely™ program and DoSomething.org. Pump It Up, a nationwide campaign activated this fall, encouraged young people to learn how to check their tire pressure, tread depth and overall tire condition to stay safer on the road.

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Alexis Green has been named a $3,000 scholarship winner for her participation in the ‘Pump It Up' tire safety campaign launched by Cooper Tire's Tread Wisely program and DoSomething.org. (Photo: Business Wire)

Green is a student at North Carolina A&T State University in Greensboro, North Carolina studying civil engineering and plans to put the scholarship funds toward her tuition expense. She said, "It's easy to get caught up in everyday life – being a student, employee, family member or a combination of all three. There's always something that needs to be done, so it's easy to overlook things like checking your tires. As someone who has experienced a tire issue while driving, I understand the importance of the Pump It Up campaign and being mindful of your tires."

Pump It Up encouraged young drivers to print and place eye-catching tire safety flyers under their friends' windshield wipers. Those who received the flyers could then text a keyword for fun and informative messages about how to check their tire pressure, tread depth and overall tire condition. More than 30,000 DoSomething members signed up to participate in the campaign.

"Tread Wisely is Cooper's signature philanthropic effort which seeks to educate and motivate young drivers to learn how to care for their tires and perform important tire safety checks," said Anne Roman, Vice President, Communications & Public Affairs. "The Pump It Up campaign was a great way to activate young people to not only learn about tire safety, but to share this impactful information with their friends – keeping everyone safer on the road."

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company (NYSE:CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.

About Tread Wisely

Tread Wisely is a tire and vehicle safety program for young drivers sponsored by Cooper and designed to educate and motivate young people to take necessary precautions and important safety measures when it comes to their tires and driving. Cooper shares life-saving messages about tire safety through Tread Wisely social media channels, the web, special youth-directed safety events, and on the ground in communities across the globe. Hundreds of Cooper employees have signed up to serve year-round as Tread Wisely volunteers, demonstrating tire safety in schools, at sporting events, churches and other venues, reaching young drivers in the communities where they live and work. To learn more about Tread Wisely, visit www.treadwisely.org or follow @TreadWisely1 on Twitter, Instagram or Facebook.

About DoSomething.org

DoSomething.org is the largest tech company exclusively for young people and social change. We're activating 6 million young people (and counting!) to do good in every US area code and in 131 countries. Using our digital platform, members join DoSomething's volunteer and civic action campaigns to make offline impact at scale. Our members have clothed half of America's homeless youth. They've cleaned up 3.7 million cigarette butts. They've run the world's largest youth-led sports equipment drive. And more! Young people have the power and the passion to transform their communities -- we help them get it done. Let's Do This.

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