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Business Wire 24-Jan-2019 8:00 AM
Real Gen-Z Customers Direct, Style and Photograph Spring Campaign to Launch New Creative Direction
American Eagle Outfitters, Inc. (NYSE:AEO) announces that its American Eagle brand is debuting an innovative and first-of-its-kind marketing concept by placing the creative direction in the hands of the customer. With a focus on AE's commitment to provide its community with a platform for self-expression and empowerment, the spring #AExME campaign was photographed, styled and creatively directed by ten real and authentic Gen-Z cast members.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190124005383/en/
#AExME Spring '19 Campaign Cast Members, Mariana Villarroel Lua and Andy Villarroel Lua Photo Credit: Mariana Villarroel Lua and Andy Villarroel Lua
"As a brand, AE has been a pioneer in collaborating with today's youth to support self-expression and prioritizing their individuality," commented Chad Kessler, American Eagle Global Brand President. "This spring, AE is amplifying the voices of our customers by joining forces with a group of inspiring Gen-Zers to help encourage others to share their unique style through our spring collection and Ne(X)t Level Jeans."
The New #AExME Campaign Concept at a Glance:
What Makes The #AExME Cast Unique:
About #AExME:
About American Eagle
Since 1977, American Eagle has offered an assortment of specialty apparel and accessories for men and women that enables self-expression and empowers our customers to celebrate their individuality. The brand has broadened its leadership in jeans by producing innovative fabric with options for all styles and fits for all at a value. We aren't just passionate about making great clothing, we're passionate about making real connections with the people who wear them. Visit www.ae.com to find your perfect pair of #AEJeans.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE:AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American EagleĀ® and AerieĀ® brands. The company operates more than 1,000 stores in the United States, Canada, Mexico, China and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 25 countries. For more information, please visit www.aeo-inc.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190124005383/en/