Cooper Tire Says Abraham Lincoln's Birthday is a Good Time to Learn the "Penny Test"
Business Wire 8-Feb-2019 8:30 AM
February 12 marks the 210th anniversary of Abraham Lincoln's
birth. America's sixteenth president, Lincoln is memorialized on Mount
Rushmore, Washington D.C.'s Lincoln Memorial and on the U.S. penny.
While a penny may be worth one cent in currency, when it comes to tire
safety the value of a penny can be much more. Cooper Tire's Tread
Wisely™ program, a tire and vehicle safety campaign for teens and young
adults, teaches young drivers how to use a penny to help keep their
tires in top shape and stay safer on the road.
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The penny test can be used to check tire tread depth. Insert the edge of a penny into the most worn groove of the tire tread with Lincoln's head down and facing you. If the top of Honest Abe's head is covered by tread, the tire tread is in good shape. If the top of his head is visible, the tire should be replaced. (Graphic: Business Wire)
"Nearly everyone has a penny. This is an easily accessible item that can
be used to check tire tread depth," said Bill Geaman Jr., Manager,
Consumer Quality Systems. "Cooper recommends that drivers check their
tire tread once a month and before long road trips, and knowing how to
do so with the penny test makes this a quick and easy task that can be
done in minutes – keeping everyone safer on the road."
To check tread depth using the penny test, insert the edge of a penny
into the most worn groove of the tire tread with Lincoln's head down and
facing you. If the top of Honest Abe's head is covered by tread, meaning
the top of his head cannot be seen, the tire tread is in good shape. If
the top of his head is visible, the tire should be replaced.
In addition to checking tire tread depth once a month, Cooper's Tread
Wisely program encourages young drivers to also complete monthly checks
of their tire pressure and overall tire condition. "It's the combination
of these three important tire safety checks that ensure tires are in
good condition and ready to perform as you expect them to. If you take
care of your tires, they will take care of you," Geaman added.
Videos featuring former "The Bachelor" star and Cooper safety spokesman
Arie Luyendyk, Jr. that show how to perform these three tire safety
checks, as well as videos on other driving safety topics, are available
on the free Tread Wisely mobile app or at treadwisely.org.
The Tread Wisely app is available for download from the App Store (iOS)
or Google Play Store (Android).
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE:CTB) is the parent company of a
global family of companies that specializes in the design, manufacture,
marketing and sale of passenger car, light truck, medium truck,
motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio,
with manufacturing, sales, distribution, technical and design operations
within its family of companies located in more than one dozen countries
around the world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire
or www.twitter.com/coopertire.
About Tread Wisely
Tread Wisely is a tire and vehicle safety program for young drivers
sponsored by Cooper and designed to educate and motivate young people to
take necessary precautions and important safety measures when it comes
to their tires and driving. Cooper shares life-saving messages about
tire safety through Tread Wisely social media channels, the web, special
youth-directed safety events, and on the ground in communities across
the globe. Hundreds of Cooper employees have signed up to serve
year-round as Tread Wisely volunteers, demonstrating tire safety in
schools, at sporting events, churches and other venues, reaching young
drivers in the communities where they live and work. To learn more about
Tread Wisely, visit www.treadwisely.org
or follow @TreadWisely1 on Twitter, Instagram or Facebook.
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