FreedomPay Announces New DecisionPoint Network Partner, Cedar Fair, At Its Amusement Parks And Hotels
PRNewswire 1-Apr-2019 12:35 PM
PHILADELPHIA, April 1, 2019 /PRNewswire/ -- FreedomPay, a leading global customer-centric commerce payments platform, is announcing a new partnership with Cedar Fair Entertainment, building upon the established secure payments services FreedomPay provides at Cedar Fair's popular amusement parks. FreedomPay's DecisionPoint Network™ is a fast growing advertising platform, offering a highly targeted digital advertising channel that generates revenue for its partners. Cedar Fair customers have the security and speed of onsite payments, while simultaneously experiencing relevant advertising in real time. Sample ad messaging that merchants utilize to improve customer experience at their sites include: emerging technology-accepted methods of payment, new merchant products/merchandise offerings, live discounts/offers, and redeeming merchant reward points at payment checkout.
Cedar Fair Entertainment operates thirteen amusement parks in the U.S. and Canada, including Cedar Point, King's Island, King's Dominion, among others, as well as two outdoor water parks, one indoor water park and five hotels. Cedar Fair, throughout its 185-year history, is dedicated to the vision of fun for individuals and families throughout the year. Through FreedomPay's DecisionPoint Network™, Cedar Fair parks and hotels can now enhance the customer experience with targeted advertising and special event notifications.
The DecisionPoint Network™ platform allows 3rd party advertisers to purchase space on FreedomPay's PCI Validated Point to Point Encryption (P2PE) network reaching hundreds of millions of consumers every day, targeting the consumer at the point of the purchasing decision. Advertisers can place consumer-targeted ads during a highly engaged time period during the checkout process. This effectively allows them to influence a consumer actively checking out, for an immediate conversion/upsell opportunity. Advertisers utilizing a macro branding awareness strategy can place ads before the checkout process is initiated, expanding an advertiser's reach to a larger select audience.
"FreedomPay's DecisionPoint Network™ in an omni-channel platform delivering advertising messaging in real time, thereby having a purchasing influence on consumers' next step," stated Chris Kronenthal, President and Chief Technology Officer of FreedomPay. "Our network enhances the customer experience at the point of sale, while also providing a new revenue generating stream for Cedar Fair through targeted brand advertising; a true win-win for DecisionPoint Network™ partners."
FreedomPay's integrated customer-centric commerce platform offers market-leading technology that supports merchants at hundreds of thousands of sites worldwide merging security, identity, payments, loyalty and advertising. The DecisionPoint Network™ is available everywhere consumer transactions are "Secured by FreedomPay."
"Cedar Fair is always looking to deploy cutting-edge strategies to advance and deepen our customer relationships. Cedar Fair's new partnership with FreedomPay's DecisionPoint Network™ will allow us to attract leading brand advertisers to directly reach the Cedar Fair consumer," stated Matthew Shafer, Corporate VP of Strategic Alliances.
About FreedomPay
FreedomPay, the industry's first TransAtlantic payments solution platform, is driving the future of commerce and customer interaction. The FreedomPay Commerce Platform is the best way for merchants to simplify complex payment environments. FreedomPay is validated by the PCI Security Standards Council for Point-to-Point Encryption (P2PE), along with EMV, Tokenization, Contactless and DCC capabilities. Global leaders in retail, hospitality, gaming, education, healthcare and financial services trust FreedomPay to deliver unmatched security and advanced value added services. FreedomPay provides broad integration across merchant point-of-sale sites, payment device manufacturers and payment processors, supported by rapid API adoption. For more information, please visit: www.freedompay.com
About Cedar Fair Entertainment
Cedar Fair Entertainment Company (NYSE:FUN), one of the largest regional amusement-resort operators in the world, is a publicly traded partnership headquartered in Sandusky, Ohio. Focused on its mission to make people happy by providing fun, immersive and memorable experiences, the Company owns and operates 11 amusement parks, including its flagship park, Cedar Point, along with two outdoor water parks, one indoor water park and four hotels. It also operates an additional theme park under a management contract. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan and Toronto, Ontario.
View original content:http://www.prnewswire.com/news-releases/freedompay-announces-new-decisionpoint-network-partner-cedar-fair-at-its-amusement-parks-and-hotels-300821934.html
SOURCE FreedomPay
