Reddi-wip Brings the Coffeehouse Experience Home with the Launch of Its Barista Line
PRNewswire 2-May-2019 8:00 AM
CHICAGO, May 2, 2019 /PRNewswire/ -- Reddi-wip, a brand of Conagra Brands, Inc. (NYSE: CAG) and the leader in the refrigerated whipped topping category*, has moved into the coffee creamer category with the debut of its Barista line of cream-based products – Nitro Creamer and Sweet Foam – to give consumers a coffeehouse experience any time of day, without the coffee shop lines or price.
"Given the continued strength of coffee sales and the fact that many consumers already use our regular Reddi-wip in their coffee, we saw an exciting opportunity to bring a cream-based innovation to market that would better replicate popular coffee drinks and the coffeehouse experience but in the convenience of home or work," said Ryan Clark, president of the Refrigerated and Frozen division at Conagra Brands.
Reddi-wip Nitro Creamer can be used in place of a traditional coffee creamer. It delivers sweetness and cream and infuses coffee with a rich, velvety texture that takes coffee to a new level. The versatile creamer can be used in both cold and hot coffee beverages as well as non-coffee beverages like root beer or orange soda for a root beer float or orange dreamsicle-type experience.
Reddi-wip Sweet Foam can be used along with Nitro Creamer or other traditional coffee creamers. Sweet Foam adds a slightly sweet, finishing touch but the foam settles on top of the beverage as opposed to dispersing throughout like Nitro Creamer or other creamers. When used in conjunction with another creamer, Sweet Foam creates an even sweeter coffee experience, making it perfect for lattes, caramel macchiatos and more.
Unlike other traditional creamers, the Reddi-wip Barista Series is dairy-based, not oil-based.
The Nitro Creamer and Sweet Foam products have a distinctive taste that is different than regular Reddi-wip whipped topping but both deliver dairy sweetness and notes of vanilla. The instructions for use are also different than regular Reddi-wip products. To use, fill a mug or cup with coffee, saving some room for creamer or foam. Then:
- Shake can well, remove cap
- Turn can completely upside down and press nozzle sideways to add creamer or sweet foam. The Nitro Creamer will disperse throughout the beverage while Sweet Foam will settle on the top.
- Rinse nozzle thoroughly with warm water and return to refrigerator
Nitro Creamer and Sweet Foam are gluten-free, contain real sugar and no artificial sweeteners, flavors or preservatives. Both varieties are made with only six ingredients. The Nitro Creamer contains 40 calories per serving while Sweet Foam contains 45 calories per serving.
The Reddi-wip Barista series began shipping to retailers in May and will be available nationally in the coming months. The suggested retail price is $3.99 for a six ounce can.
Visit https://www.reddiwip.com/ to learn more about the full line of Reddi-wip offerings and https://www.reddiwip.com/product-categories/barista for more details on the Barista line.
About Conagra Brands
Conagra Brands, Inc. (NYSE:CAG), headquartered in Chicago, is one of North America's leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company's portfolio is evolving to satisfy people's changing food preferences. Conagra's iconic brands, such as Birds Eye®, Marie Callender's®, Banquet®, Healthy Choice®, Slim Jim®, Reddi-wip®, and Vlasic®, as well as emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for every occasion. For more information, visit www.conagrabrands.com.
For more information, please contact:
Amy Morgan
Conagra Brands
(312) 549-5516
amy.morgan@conagra.com
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SOURCE Conagra Brands, Inc.
