Dillard's and Friends Set Guinness World Record

Business Wire 31-May-2019 4:29 PM

Dillard's, Inc. (NYSE:DDS) (the "Company" or "Dillard's") officially holds the Guinness World Records™ title for the Most People Applying Sunscreen Simultaneously in Multiple Venues.

Dillard's hosted the exciting event at 15 select locations across 11 states on Saturday, May 18^th. The Company invited members of the community to participate in setting the record while learning the importance of protecting their skin from sun damage. The target was to have 1,822 participants, and Dillard's and friends far exceeded this goal with 2,246 participants in total!

"Dillard's is honored to receive a Guinness World Records™ title. With May being Skin Cancer Awareness Month, this was the perfect time for us to bring the community together to educate them about sun protection while also having fun," said Dillard's Vice President of Merchandising, Gary Borofsky.

St. John's Town Center in Jacksonville, FL was the headquarter location for the attempt. "Evidence from all 15 locations has now been reviewed, and we have determined that 2,246 participants applied sun cream simultaneously and a Guinness World Records™ title has been successfully achieved. Congratulations, Dillard's! You are Officially Amazing!" said Philip Robertson, Guinness World Records™ adjudicator.

About Dillard's:

Dillard's, Inc. ranks among the nation's largest fashion retailers with annual sales exceeding $6.3 billion. The company focuses on delivering style, service and value to its shoppers by offering compelling fashion, cosmetics and home selections complemented by exceptional customer care. Dillard's stores offer a broad selection of merchandise and feature products from both national and exclusive brand sources. The company operates 265 Dillard's locations and 26 clearance centers spanning 29 states plus an Internet store at www.dillards.com.

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