Get Cash Back and $0 Commissions
+ The Power of TradeStation
Business Wire 13-Jun-2019 4:05 PM
Parents outpace the general population in wanting to leverage mobile, voice, social, and other new technologies in managing their investments
E*TRADE Financial Corporation (NASDAQ:ETFC) today announced results from the most recent wave of StreetWise, the E*TRADE quarterly tracking study of experienced investors. Results reveal parents over-index in their desire to use mobile and emerging technologies to help manage their portfolios:
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190613005702/en/
(Graphic: Business Wire)
"Parents are constantly on the go—not only do they have to balance their professional and personal lives, they also need to manage their family's financial well-being," said Ed Andersen, Vice President of Mobile and Advanced Technology at E*TRADE Financial. "The data suggest they crave a holistic mobile experience, enabling them to do everything from monitoring the markets and analyzing their portfolio to rebalancing their holdings and exploring new investment ideas. What's interesting is that this bucks the conventional wisdom that mobile should be simple and focused. While these are certainly important attributes for the parent population, it's critical to strike the right balance between being sleek and streamlined and providing everything this population needs."
Mr. Andersen also offered the following insights on mobile investing trends:
E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance. To learn more about E*TRADE's trading and investing platforms and tools, visit etrade.com.
For useful trading and investing insights from E*TRADE, follow the company on Twitter, @ETRADE.
About the Survey
This wave of the survey was conducted from April 1 to April 11 of 2019 among an online US sample of 917 self-directed active investors (and includes a sample of 291 parents) who manage at least $10,000 in an online brokerage account. The survey has a margin of error of ±3.20 percent at the 95 percent confidence level. It was fielded and administered by Research Now. The panel is broken into thirds of active (trade more than once a week), swing (trade less than once a week but more than once a month), and passive (trade less than once a month). The panel is 60% male and 40% female, with an even distribution across online brokerages, geographic regions, and age bands.
About E*TRADE Financial and Important Notices
E*TRADE Financial and its subsidiaries provide financial services including brokerage and banking products and services to retail customers. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Commodity futures and options on futures products and services are offered by E*TRADE Futures LLC (Member NFA). Managed Account Solutions are offered through E*TRADE Capital Management, LLC, a Registered Investment Adviser. Bank products and services are offered by E*TRADE Bank, and RIA custody solutions are offered by E*TRADE Savings Bank, both of which are national federal savings banks (Members FDIC). More information is available at www.etrade.com.
The information provided herein is for general informational purposes only and should not be considered investment advice.
E*TRADE Financial, E*TRADE, and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation. ETFC-G
© 2019 E*TRADE Financial Corporation. All rights reserved.
E*TRADE Financial Corporation and Research Now are separate companies that are not affiliated. E*TRADE Financial Corporation engages Research Now to program, field, and tabulate the study. Research Now Group, Inc. provides digital research data and has locations in the Americas, Europe, the Middle East and Asia-Pacific. For more information, please go to www.researchnow.com.
Referenced Data |
|||
To what extent do you agree or disagree with the following statements?It is important to me that my brokerage's mobile app has robust capabilities that rival my brokerage's website experience. |
|||
Total | Parents | ||
Agree (Top 2 Box) | 59% | 74% | |
Strongly agree | 22% | 31% | |
Somewhat agree | 38% | 42% | |
Somewhat disagree | 18% | 18% | |
Strongly disagree | 23% | 9% | |
Disagree (Bottom 2 Box) | 41% | 27% | |
To what extent do you agree or disagree with the following statements?I am interested in using wearable technologies, like smart watches,to monitor my portfolio. |
|||
Total | Parents | ||
Agree (Top 2 Box) | 39% | 60% | |
Strongly agree | 14% | 24% | |
Somewhat agree | 25% | 36% | |
Somewhat disagree | 22% | 19% | |
Strongly disagree | 39% | 21% | |
Disagree (Bottom 2 Box) | 61% | 40% | |
To what extent do you agree or disagree with the following statements?I am interested in using a voice assistant to manage my portfolio. |
|||
Total | Parents | ||
Agree (Top 2 Box) | 36% | 55% | |
Strongly agree | 13% | 20% | |
Somewhat agree | 23% | 35% | |
Somewhat disagree | 19% | 18% | |
Strongly disagree | 45% | 28% | |
Disagree (Bottom 2 Box) | 64% | 45% | |
To what extent do you agree or disagree with the following statements?I am interested in using chatbots to manage my portfolio. |
|||
Total | Parents | ||
Agree (Top 2 Box) | 33% | 54% | |
Strongly agree | 10% | 16% | |
Somewhat agree | 24% | 39% | |
Somewhat disagree | 23% | 21% | |
Strongly disagree | 44% | 24% | |
Disagree (Bottom 2 Box) | 67% | 46% | |
To what extent do you agree or disagree with the following statements?Investing/trading apps have positively affected the way I handle my investments. |
|||
Total | Parents | ||
Agree (Top 2 Box) | 53% | 71% | |
Strongly agree | 18% | 30% | |
Somewhat agree | 35% | 41% | |
Somewhat disagree | 21% | 19% | |
Strongly disagree | 27% | 10% | |
Disagree (Bottom 2 Box) | 47% | 29% | |
What is your preferred social media outlet to learn about the market and investing? (Top 2) | |||
Total | Parents | ||
24% | 35% | ||
YouTube | 19% | 29% | |
17% | 28% | ||
14% | 21% | ||
5% | 10% | ||
Snapchat | 5% | 8% | |
2% | 3% | ||
Tumblr | 1% | 0% | |
None | 53% | 31% | |
Other | 7% | 6% | |
View source version on businesswire.com: https://www.businesswire.com/news/home/20190613005702/en/