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PRNewswire 4-Dec-2019 6:00 AM
"The Journey" offers a multi-sensory, digitally-led and inventory-free retail concept
TORONTO, Dec. 4, 2019 /PRNewswire/ - Canada Goose (NYSE:GOOS, TSX:GOOS) today announced The Journey, an innovative new retail concept located in CF Sherway Gardens, in Toronto, Canada. The first of its kind for the brand, The Journey redefines luxury shopping with a guided and fully interactive and experiential environment, where guests are immersed in the spirit of the outdoors.
Designed to push the boundaries of e-commerce and retail, The Journey is an inventory-free retail concept that invites guests to explore the power of Canada Goose performance luxury apparel through inspiring digital content, interactive product displays, and the next generation of its award-winning Cold Room. Offering appointment-based service and a 1:1 personalized shopping experience, guests can browse and purchase the full assortment of Canada Goose products with ease and enjoy same-day home delivery.
"In retail, experience is everything – and trying on a Canada Goose jacket for the first time is a powerful experience. This new store amplifies that moment by creating an environment that digitally and physically transports people into the Arctic in innovative, surprising, and inspiring ways," said Dani Reiss, President & CEO, Canada Goose. "The way people shop is changing and I'm excited to be a leader in defining the future of retail."
The Journey experience and offerings include:
The Journey opens on Thursday, December 5th at CF Sherway Gardens. Appointments available in-store upon request with a Canada Goose Brand Ambassador.
About Canada Goose Inc.
Founded in a small warehouse in Toronto, Canada in 1957, Canada Goose has grown into one of the world's leading makers of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic and inspired by relentless innovation and uncompromised craftsmanship. From the coldest places on Earth to global fashion capitals, people are proud to wear Canada Goose products. Employing more than 5,000 people worldwide, Canada Goose is a recognized leader for its Made in Canada commitment, and is a long-time partner of Polar Bears International. Visit canadagoose.com for more information.
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SOURCE Canada Goose