The Law Offices of Frank R. Cruz Announces the Filing of a Securities Class Action on Behalf of Baozun Inc. Investors (BZUN)

Business Wire 16-Jan-2020 12:00 PM

The Law Offices of Frank R. Cruz announces that a class action lawsuit has been filed on behalf of investors that acquired Baozun Inc. ("Baozun" or the "Company") (NASDAQ: BZUN) American Depository Receipts ("ADRs") between March 6, 2019 and November 20, 2019, inclusive (the "Class Period"). Baozun investors have until February 10, 2020 to file a lead plaintiff motion.

If you are a shareholder who suffered a loss, click here to participate.

On November 21, 2019, Baozun announced third quarter 2019 financial results that were below market expectations, and provided dismal fourth quarter 2019 financial guidance. The Company attributed the negative results and outlook to adverse impacts from terminating its service agreement with one electronics brand. Baozun did not disclose who that large electronics brand was, but some in the financial media have suggested that it was Huawei.

On this news, Baozun's share price fell $7.60 per share, or more than 17%, to close at $35.90 per share on November 21, 2019.

The complaint filed in this class action alleges that throughout the Class Period, Defendants made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company's business, operations, and prospects. Specifically, Defendants failed to disclose to investors: (1) that Baozun was heavily reliant upon a single brand partner, Huawei, for the exponential service fee growth it had been reporting historically, which was in turn fueling its historical revenue growth; (2) that, compared to other brands Baozun had as brand partners, the Huawei work had historically included a lot of additional add-on service fees, increasing the revenue reported from Huawei vis-à-vis its other brand partners; (3) that Huawei, like other large brands, was actively preparing to bring its online merchandising in-house, meaning Baozun knew that it was losing a significant brand partner; and (4) that, as a result of the foregoing, the Company was not on track to achieve the financial results and performance Defendants claimed the Company was on track to achieve during the class period.

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If you purchased Baozun securities during the Class Period, you may move the Court no later than February 10, 2020 to ask the Court to appoint you as lead plaintiff. To be a member of the Class you need not take any action at this time; you may retain counsel of your choice or take no action and remain an absent member of the Class. If you purchased Baozun securities, have information or would like to learn more about these claims, or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Frank R. Cruz, of The Law Offices of Frank R. Cruz, 1999 Avenue of the Stars, Suite 1100, Los Angeles, California 90067 at 310-914-5007, by email to, or visit our website at If you inquire by email please include your mailing address, telephone number, and number of shares purchased.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.

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