Business Wire 21-Mar-2017 12:00 AM
Companies Help Brands Integrate Data Across Sales, Marketing and Services
LAS VEGAS--(BUSINESS WIRE)-- At Adobe Summit, and building on their partnership announcement from last September, Adobe (Nasdaq:ADBE) and Microsoft Corp. (Nasdaq:MSFT) will announce availability of their first set of joint solutions designed to help enterprises transform their customer experiences [watch the keynote live stream]. Available today, these solutions will transform cross-channel experiences and campaign orchestration using Adobe Experience Cloud and Microsoft Azure, Dynamics 365 and Power BI. In addition, the companies will announce they are collaborating on an industry standard to define and unify the language for marketing, sales and services data needed to deliver digital experiences consistently at scale.
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Todays customers have high standards when it comes to brand interactions. Enterprise companies must deliver exceptional experiences at scale or risk losing customers to competitors, said Abhay Parasnis, executive vice president and CTO, Adobe. Bringing together Adobes and Microsofts sales, marketing and customer intelligence solutions enables brands to better understand and engage with their customers across all touch points.
We believe the combined power of our technologies will allow enterprise businesses to harness their data in new ways, unlocking critical business insights and actionable intelligence, said Scott Guthrie, executive vice president, Microsoft. Together, we are delivering compelling and personalized experiences that will drive brand loyalty and growth.
Turning Data Integration into Actionable Insights
Through new integrations announced today, businesses will now be better able to align sales and marketing, and create compelling, personalized and consistent experiences for their customers.
The companies today will unveil the following:
Collaboration on an Industry Standard Data Model
Building on both companies strong track record in data science and machine learning, Adobe and Microsoft are collaborating on a semantic data model for understanding and driving real-time customer engagement. This model will standardize how data is structured and vastly expedite the process of gaining insights from massive amounts of data.
This new approach is being designed in conjunction with other industry leaders. AppDynamics, Acxiom, Dun & Bradstreet, Qualtrics, Zendesk, 7 and MasterCard are participating with Adobe and Microsoft in the development of this new data model and are committed to building applications based on the common language.
By providing end-to-end integration at the platform level, customers can more easily customize their apps, capture behavioral data within web and mobile apps, and glean insights from across Adobe and Microsoft services as well as any platforms that support the data model. Both companies are expected to provide an update on the progress at Microsoft Build 2017 on May 10-12.
Microsoft (Nasdaq MSFT @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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