Give Customers Facts, Not Confusion Learn how to fight back against customer confusion with content moderation strategies
PR Newswire 21-Mar-2017 7:00 AM
DENVER, March 21, 2017 /PRNewswire/ --Fake news and alternative facts aren't just the latest buzzwords. They are a serious business threat.
Customers form opinions about brands from the news stories and reviews they read online. Not only can false information confuse customers' perceptions about a brand, but it can tarnish a company's reputation, resulting in loss of business and missed business opportunities.
To overcome these threats and foster positive perceptions, leading brands are implementing content moderation strategies. Through a combination of human insight and automation, these strategies allow brands to monitor, flag, and respond to objectionable, user-generated content.
This month, TeleTech's eNewsletter, Dialogue takes a close look at how brands can use content moderation strategies to protect their reputations and deepen their relationships with customers.
The March issue includes:
A white paper detailing how to define, implement, and manage successful content moderation strategies.
A look at how global brands can balance the benefits and challenges associated with job repatriation.
An explanation from customer experience leader Brian Solis on why the future of business is experiential.
A series of cartoons that highlight the humorous side of customer experience simplicity.
The Dialogue eNewsletter is published 12 times a year and has been designed to inspire customer experience excellence. Each issue contains the best customer-centric thought leadership and in-depth research articles. Click here to subscribe.
ABOUT TELETECH TeleTech (NASDAQ: TTEC) is a leading global provider of customer experience, engagement and growth solutions. Founded in 1982, the Company helps its clients acquire, retain and grow profitable customer relationships. Using customer-centricstrategy, technology, processes and operations, TeleTech partners with businessleadership across marketing, sales and customer care to design and deliver a simple, more human customer experience across every interaction channel. TeleTech's 48,000 employees live by a set of customer-focused values that guide relationships with clients, their customers, and each other.To learn more about how TeleTech is bringing humanity to the customer experience, visit TeleTech.com.
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