Business Wire 20-Jun-2017 3:00 PM
Blizzard signs third-party live streaming media rights deal with Twitch for more than 20 major Blizzard esports events through 2018
Twitch Prime members to receive loot for popular Blizzard games, beginning June 20 with a guaranteed Legendary Loot Box item for Overwatch
SAN FRANCISCO--(BUSINESS WIRE)-- Social video platform Twitch and internationally acclaimed game developer and publisher Blizzard Entertainment today announced a two-year worldwide collaboration that includes third-party live streaming rights to select Blizzard esports content, as well as special game content for Twitch Prime subscribers. Through this collaboration, Twitch will have the third-party rights for streaming many of Blizzards biggest esports events through 2018. As the premier social video platform and community for gamers, fans can look forward to watching and interacting with top-tier competitive gaming content from Blizzard while benefiting from a convenient, consistent, and reliable viewing experience on Twitch. In addition, Twitch Prime gamers will rake in several stellar perks for their favorite Blizzard games.
As the first part of this landmark license deal, Blizzard is licensing third-party streaming-platform rights to Twitch for a range of Hearthstone, Heroes of the Storm, World of Warcraft, StarCraft II, and Overwatchesports content.* The deal, which reflects Blizzard and Twitchs long-term investment and ongoing commitment to their passionate communities, supports the world-class competitive ecosystem across all of Blizzards esports properties. This includes the following programs and comprises more than 20 major individual events:
For the second part of the collaboration, Twitch Prime members in over 200 countries and territories will get special in-game loot and deals for Overwatch, Hearthstone, and Heroes of the Storm. Starting on June 20 and running through August 10, current and new Twitch Prime members will receive a Golden Loot Box for Overwatch, containing a guaranteed legendary item for one of the games heroes along with three additional in-game items, such as emotes, voice lines, or character skins. Over the coming months, Twitch Prime members will receive 10 additional Overwatch loot boxes containing more in-game content. Overwatch players can learn more at https://twitch.amazon.com/overwatch. Similar promotions will begin later this year for Heroes of the Storm and Hearthstone players.
"We founded Twitch as a gaming platform heavily based on our community's reaction to games like BlizzardsStarCraft II," said Kevin Lin, COO, Twitch. "Since then, our large, but tight-knit community, our constantly evolving suite of interactive features, and a native emote-driven chat language celebrated by viewers enable us to support and grow Blizzard esports in a manner that best serves our collective fans. This includes providing Blizzard fans with exclusive in-game content for those who subscribe to Twitch Prime, another defining and cherished component of our brand."
Weve had great experiences and a long history of working with Twitch, and were thrilled that this landmark agreement with them will help us bring some of the most exciting esports action in the world to Twitch fans and everyone who follows Blizzard esports, said Frank Pearce, chief product officer and co-founder of Blizzard Entertainment. Our esports communities are vital to us. We know there are millions of people out there who love Blizzard esports as much as we do, and were committed to making sure theyll be able to cheer on their favorite players in all of their favorite Blizzard games for a long time to come.
Twitch Prime features in-game benefits available to Amazon Prime and Prime Video members worldwide. For more information visit www.twitchprime.com.
Twitch is the worlds leading social video platform and community for gamers. Each day, millions of community members gather to watch, talk, and chat about shared interests. Twitchs video platform is the backbone of both live and on-demand distribution for all types of content, including the entire video game ecosystem, the creative arts, vlogging (IRL), and more. Twitch also runs TwitchCon, the annual convention for celebrating the Twitch community. For more information about Twitch, visit our Press Center, Twitter feed (#Twitch), and Blog.
About Blizzard Entertainment
Best known for blockbuster hits including World of Warcraft, Hearthstone, Overwatch, the Warcraft, StarCraft, and Diablo franchises, and the multi-franchise Heroes of the Storm, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industrys most critically acclaimed games. Blizzard Entertainments track record includes twenty-one #1 games and multiple Game of the Year awards. The companys online-gaming service is one of the largest in the world, with millions of active players.
* Some exceptions apply with regard to certain regions and languages, and digital platforms associated with linear-media rights holders.
Cautionary Note Regarding Forward-looking Statements:Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions, or strategies regarding the future, including statements aboutthethird-party streaming-platformlicense with Twitch, includingthe covered programs and eventsand theTwitch Prime memberin-game benefits, are forward-looking statements that are not facts and involvea number ofrisks and uncertainties. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzards most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
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