Union Pacific Redesigns Marketing & Sales Organization to Align with Evolving Customer Needs

- Six Major Business Units Consolidated into Four

- Customer Service Center Refocuses

- Four Subsidiaries Merged into One

PR Newswire 15-Sep-2017 7:16 PM

OMAHA, Neb., Sept. 15, 2017 /PRNewswire/ --Union Pacific today announced it is redesigning its Marketing & Sales organization to align with evolving customer needs. The company will consolidate its six major business units into four: Agricultural Products, Energy, Industrial and Premium. Union Pacific is also refocusing its customer service center and consolidating four subsidiaries into one to help better serve customers.

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The new Agricultural Products team will be led by Brad Thrasher and will include all of the markets previously under the Agricultural Products business unit, adding fertilizer.

Energy will be led by Linda Brandl and will include the previous Coal business team, in addition to frac sand, LPG and petroleum and wind markets.

Industrial will be led by Kenny Rocker and will include markets that comprised the previous Industrial Products business unit, excluding frac sand and wind, and adding industrial chemicals, plastics and soda ash markets from the former Chemicals business unit.

Premium will be led by Jason Hess and will include all the markets previously served by the company's Intermodal and Automotive business units.

"These changes more closely align our team structure around the markets we serve, giving us a focused opportunity to provide exceptional transportation products to our customers," said Beth Whited, executive vice president and chief marketing officer.

In addition to the new business unit structure, Union Pacific is changing the name of the National Customer Service Center to Customer Care & Support to more closely align with the core focus of that team, which will be led by Kari Kirchhoefer.

"We continue to look for ways to improve the customer experience we provide, and the Customer Care & Support team plays an integral role in that mission," Whited said.

Union Pacific is also expanding its Economic and Industrial Development team to enhance the work done with customers and local economic development teams to add additional transportation options for customers not served directly by rail.

Effective Nov. 1, Union Pacific Railroad will merge four subsidiaries Union Pacific Distribution Services (UPDS), Streamline, ShipCarsNow and Insight Network Logistics (INL) into a single, wholly owned subsidiary: Loup Logistics Company, which will be led by Shawntell Kroese.

Loup will combine the respective strengths of UPDS, Streamline, ShipCarsNow and INL to provide innovative transportation and logistics services that help connect shippers to rail.

"As a consolidated logistics company, Loup will be better able to support long-term growth for our customers and Union Pacific," Whited said. "Merging the subsidiaries yields a company with a more robust portfolio of shipping and logistics services and an employee base with a greater breadth of expertise, both of which help us better serve our customers."

Loup will be located at the Union Pacific Railroad headquarters in Omaha.


Union Pacific Railroad is the principal operating company of Union Pacific Corporation (NYSE: UNP). One of America's most recognized companies, Union Pacific Railroad connects 23 states in the western two-thirds of the country by rail, providing a critical link in the global supply chain. In the last 10 years, 2007-2016, Union Pacific invested approximately $34 billion in its network and operations to support America's transportation infrastructure. The railroad's business groups include Agricultural Products, Energy, Industrial and Premium. Union Pacific serves many of the fastest-growing U.S. population centers, operates from all major West Coast and Gulf Coast ports to eastern gateways, connects with Canada's rail systems and is the only railroad serving all six major Mexico gateways. Union Pacific provides value to its roughly 10,000 customers by delivering products in a safe, reliable, fuel-efficient and environmentally responsible manner.




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SOURCE Union Pacific

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