Bridg Appoints Jayson Tipp as Industry Principal

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Business Wire 17-Oct-2017 9:00 AM
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Restaurant Industry Veteran Takes Expanded Advisory Role
LOS ANGELES--(BUSINESS WIRE)-- Bridg, the first marketing software company to unlock the power of point-of-sale data to drive precision-marketing campaigns for restaurant and retail brands, announced today that Jayson Tipp, restaurant industry veteran and former Chief Development Officer and Senior Vice President of Technology at Papa Murphy's International, LLC, will serve as the Companys Industry Principal in a newly created advisory role.
We are delighted to formalize our relationship with Jayson, who has been integral as a trusted, independent advisor to Bridg for some time now, said Amit Jain, CEO and Founder of Bridg. Jayson is a well-respected marketing and technology executive in the hospitality industry. Through his many leadership roles, Jayson has become a thought-leader in data-driven marketing, and has pioneered approaches to use data more effectively to achieve consumer engagement and sales growth.
Having served in marketing leadership roles for firms with a wealth of consumer data, Im keenly aware of the value customer data can provide restaurant chains and understand the challenges facing brands that want to increase marketing efficiency and drive transactions. As a former Bridg client, I saw directly Bridgs novel solution to reveal actionable consumer behavior insights from POS data that translates into precision marketing campaigns that deliver results, said Tipp. I strongly believe Bridg connects brands to consumer data in a way that is only usually available to e-commerce companies, and I am excited to help serve as an ambassador for the Company, while also advising the product-development and sales teams to ensure they are bringing the best possible product to the market.
As part of his role, Tipp will represent Bridg at select industry conferences, as well as in ongoing networking and relationship building activities. He recently spoke on behalf of Bridg at the Nations Restaurant News MUFSO conference in Dallas, and will next appear at the Restaurant Finance & Development Conference being held November 13-15 in Las Vegas. Tipps ongoing restaurant and hospitality industry expertise also includes consulting with private equity firms looking to maximize investments in the restaurant industry and serving as a thought leader and speaker at additional industry events and trade shows.
About Bridg
Bridg is a marketing software company that provides true closed loop, customer lifecycle marketing and business intelligence to the restaurant industry. Integrated directly into the POS system to build unique customer profiles and understand individualized behavior patterns, Bridg provides its clients with deep data science that it uses to create effective personalized marketing campaigns that drive traffic and sales in a measurable way. Bridg investors include March Capital Partners, Morpheus Ventures, NextEquity Partners and Visa (NYSE: V).

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ICR for BridgKate Ottavio Kent, 203-682-8276Kate.OttavioKent@icrinc.com
Source: Bridg