Macys and Sachin & Babi Join Forces for Decadent Holiday Collection, SB by Sachin & Babi

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Business Wire 31-Oct-2017 12:00 PM
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The glamorous line created for Macys by husband and wife design team Sachin & Babi Ahluwalia features resplendent textiles and superb craftsmanship, and is available in 149 Macys stores and macys.com in November
NEW YORK--(BUSINESS WIRE)-- Sachin & Babi Ahluwalia, known for producing stunning pieces through their eponymous line that has redefined eveningwear, have created a dazzling collection for Macys (NYSE:M) that makes dressing up fun, easy, and empowering this holiday season. With close attention to detail and high fashion artistry, SB by Sachin & Babi goes beyond traditional special-occasion wear with a selection of breathtaking dresses and gowns, stylish statement jackets, and mix-and-match tops, skirts and pants. Fans of the new collection can preview the line on macys.com beginning Nov. 1, prior to the official launch in stores on Nov. 15.
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The SB by Sachin & Babi collection created for Macys is a dazzling assortment of dresses and gowns, stylish statement jackets, and mix-and-match tops, skirts and pants perfect for celebrations this holiday season. Electric Sequin Bomber Jacket, $199; Bond Lace Pant, $119; available at select Macys locations and macys.com. (Photo: Business Wire)
"The collection was inspired by New York City nightlife, and its captivating energy and optimistic spirit, said Sachin Ahluwalia. Babi Ahluwalia continued, The collection combines classic evening wear elements with 50 shades of shine, each piece makes a statement offering powerful women the promise of elegance.
The SB by Sachin & Babi collection is irresistibly radiant, channeling the electrifying energy of a fabulous night on the town. Party-ready dresses, gowns, and separates are rendered in eye-catching and sumptuous fabrics, and the silhouettes are sharp, highlighting the superb tailoring and construction within each garment. Unexpected details are particular highlights of the collectiona gold brocade mini dress features a bustle as well as mesh detailing at the dcolletage and a strip of sequins at the hem. A silver skirt, also in brocade, has a subtle animal print along with velvet trim, and has an accompanying blazer. Sequins are employed masterfully and in unique ways, with a bomber jacket boasting striped sequined sleeves, and a lace box top is elevated through a striped sequined body. Sachin & Babis famed embroidery skills and techniques run throughout the collection as well, with delicate organza and lace blouses, dresses, and skirts adorned with exquisite blue floral embroidery. SB by Sachin & Babi combines uptown chic with downtown exuberance for a collection that is perfect for all the It Girls fetes this holiday season.
Sachin & Babi have made names for themselves through their beautifully crafted statement pieces women wear in their most important moments, said Cassandra Jones, senior vice president of Macys fashion. Their refinement and cultured sensibility set them apart and were thrilled to have partnered with them to bring the artistry of their bespoke clothing to the Macys customer for their holiday celebrations.
SB by Sachin and Babi, available on macys.com beginning Nov. 1, will officially launch in 149 Macys stores on Nov. 15, and is priced from $99 to $299.
About Macys
Macy's, the largest retail brand ofMacy's, Inc.delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, theDistrict of Columbia,Puerto RicoandGuam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms,Macy'soffers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.Macy'sis known for such epic events asMacy's4th ofJuly Fireworksand the MacysThanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances.Macy'sflagship stores including Herald SquareinNew York City,Union SquareinSan Francisco,State StreetinChicago, and Dadeland inMiamiandSouth Coast Plazain southernCalifornia are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees,Macy'shelps strengthen communities by supporting local and national charities giving more than$54 millioneach year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.
For Macys media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.
About Sachin & Babi
Sachin & Babi Ahluwalia founded their eponymous label in 2009 in a quest to redefine eveningwear. Both native to India, the couple first gained recognition in New York by designing and manufacturing embroideries for the citys renowned couture houses. While passionate about their work, the duo longed to connect directly with their customer. Motivated by the needs of well-informed women who choose to live full lives, the designers pioneered a category of beautifully crafted feminine statement pieces that support women in their most important moments. With a deep commitment to quality and respect for their clients, Sachin and Babi produce most of their collection in their family owned factory in Mumbai to ensure high fashion craftsmanship at attainable luxury. Rich in culture, history and sensibility the Sachin & Babi label proudly brings the artistry of bespoke clothing to ready to wear.

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Macys Media RelationsJulie Strider, 646-429-5213julie.striderfukami@macys.comorBilly Dum, 646-429-7449billy.dume@macys.com
Source: Macy's