Business Wire 12-Jan-2018 9:25 AM
NEW YORK--(BUSINESS WIRE)-- Blue Apron, known for delivering incredible cooking experiences to home cooks across the country, today launched its latest integrated marketing campaign titled What Cooking Can Do in collaboration with Droga5, the companys creative agency. Inspired by countless real stories from Blue Apron customers, the new campaign highlights how cooking with Blue Apron can transform any night into an experience that is much more meaningful.
The Blue Apron brand represents so much more than ingredients in a box. Our product is an experience, and our brand signifies a love of home cooking, excitement and discovery, and deep, meaningful human connections, said Jared Cluff, Chief Marketing Officer, Blue Apron. Over the past five years, weve received thousands of stories from customers who have shared with us the emotional and transformative experience they have had with our meals. From a couple who cooked with us on their second date and are now replicating their favorite Blue Apron recipes for their wedding menu to families who have told us that cooking the same meals helps them stay connected even when they live across the country, stories like these inspired our campaign to depict how cooking with Blue Apron can change your life in ways both small and large.
With this new campaign, we wanted to celebrate that a Blue Apron meal experience is not just about what you are able to cook, it's who you become when you do, says Juliana Cobb, Group Creative Director, Droga5. Its about the way cooking empowers you to change a moment, a mood, or sometimes the course of an entire day.
The new campaign includes five different stories that will be featured on their respective day of the week in both offline and online channels. Each story highlights a relatable moment that reflects how different people, with different lifestyles, transform a day by deciding to cook with Blue Apron. The film stories include:
The campaign can be viewed on YouTube.
About Blue Apron
Blue Aprons mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The Company has developed an integrated ecosystem that enables the Company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180112005322/en/
Source: Blue Apron
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