Pure Storage’s Unified Enterprise Data Cloud Strengthens AI Readiness and Hybrid Cloud Efficiency

Unified Data Control Emerges as the Key for Modern AI Initiatives

With data now recognized as the foundation for successful artificial intelligence (AI) deployment, Pure Storage is rolling out enhancements that promise more than just bigger, faster storage. The company’s updated Enterprise Data Cloud (EDC) now unifies data management across on-premises and public clouds, putting businesses in the driver’s seat to securely leverage data wherever—and whenever—it’s needed. For IT leaders, this means one operating model and architecture delivering true end-to-end automation, cyber resilience, and flexibility, no matter the underlying workload or environment.

Pioneering Hybrid Cloud Solutions: New Azure VMware Integration Removes Barriers

PSTG’s new Pure Storage Cloud is purpose-built for organizations embracing hybrid infrastructure. A standout addition is the Azure Native integration for Azure VMware Solution, designed to reduce overhead, simplify migration, and enable cloud innovation without refactoring legacy workloads. Enterprises can now move data-intensive VMware workloads to Azure with fewer complications, giving teams direct access to Microsoft’s advanced cloud analytics and AI services—all through a fully managed service available on the Azure portal.

AI-Powered Automation: From Portworx to AI Copilot, Intelligent Management at Scale

Control chaos before it starts: that’s the aim of the expanded intelligent control plane in the Pure Storage platform. New integration of Portworx with Pure Fusion brings modern cloud-native and containerized apps into the fold of unified storage management, supporting seamless operation across diverse and distributed environments. AI-powered assistants like Pure1 AI Copilot give users natural language interfaces for troubleshooting, provisioning, and performance monitoring—no deep technical background required. The platform’s context-aware intelligence identifies error patterns, summarizes insights, and recommends fixes, accelerating decision-making for IT teams of any size.

NVIDIA and Data Efficiency: Accelerating AI Inference and Reducing Costs

For enterprises running heavy AI workloads, Pure Storage’s partnership with NVIDIA introduces the Key Value Accelerator, aimed at dramatically speeding up AI inference while maximizing multi-GPU infrastructure. By integrating with NVIDIA Dynamo, Pure Storage lowers latency and increases throughput for real-time AI, promising a more scalable—and sustainable—deployment. Further boosting efficiency, the upcoming Purity Deep Reduce technology uses advanced pattern recognition to deliver higher data reduction ratios without compromising performance. Together, these innovations drive both financial and environmental gains, with customers already seeing energy savings and smaller carbon footprints from existing Pure Storage solutions.

Modern Infrastructure Ready for the Next Wave: FlashArray and Cloud Expansion

Pure Storage’s next-generation FlashArray portfolio stands out as a backbone for businesses blending latency-sensitive apps and modern AI pipelines on a unified platform. New models—FlashArray//XL 190 and the just-released FlashArray//X R5 and FlashArray//C R5—underscore the company’s commitment to supporting diverse workloads and explosive data growth, whether in a local data center or the cloud. The unified policy-driven approach allows companies to control, govern, and optimize block, file, and object storage seamlessly across every environment from a single console.

Takeaway: A More Agile, Efficient, and AI-Ready Data Landscape

The Pure Storage Enterprise Data Cloud upgrades reflect a shift in enterprise IT: it’s not just about storing more data, but managing and activating it intelligently to enable next-generation AI. With cloud-native integration, automation tools, AI-driven analytics, and tight hardware/software alignment, Pure Storage offers a scalable platform ready for whatever comes next in enterprise computing.

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