DraftKings Pledges $100,000 for Breast Cancer Awareness in Latest Pink 'Em Campaign with The Larry Fitzgerald Foundation
Pink 'Em Charity Campaign Targets Record-Breaking Community Impact
DraftKings is making its seventh annual push for breast cancer awareness by once again teaming up with The Larry Fitzgerald Foundation for the 2025 Pink 'Em campaign. The initiative will run through the heart of NFL season, aiming to bring fans together for a good cause. This year, DraftKings is setting its sights high with a $100,000 donation target, hoping to build on the $600,000 already raised over the past six years for individuals and families affected by breast cancer.
How Fans Can Make a Difference with Free NFL Pools
For every free entry in the weekly NFL Pink 'Em pools throughout October—covering games on October 5, 12, 19, and 26—DraftKings will donate $1 to The Larry Fitzgerald Foundation, up to 20,000 entries per week. Participants not only help raise money for breast cancer health services, but they can also compete for a share of $5,000 in weekly DK Dollar prizes. It’s an accessible way for NFL fans to support a meaningful cause without any cost of entry, making each pick count on and off the field.
| Campaign Element | Details |
|---|---|
| Annual Campaign Year | 7th Year |
| Donation Goal (2025) | $100,000 |
| Donations to Date | $600,000+ |
| Eligible Weeks | 5, 6, 7, 8 (NFL) |
| Weekly Free Entry Cap | 20,000 |
| Prize Pool Per Week | $5,000 in DK Dollars |
Strategic Partnerships Amplify Philanthropic Reach
The Pink 'Em campaign demonstrates the potential of digital gaming communities to support social causes on a national scale. According to Matt Kalish, President of DraftKings North America, the annual event channels fan enthusiasm into real-world impact: “With the support of The Larry Fitzgerald Foundation and our dedicated customers, I’m confident we can achieve this October’s $100,000 donation goal and make a difference for the countless families impacted by breast cancer.” Larry Fitzgerald Jr., founder of the partnering foundation, echoed this sentiment, noting the personal significance and growing impact of the initiative year after year.
Takeaway: Pink 'Em Pools Connect Sports Fans with Social Impact
For DraftKings users, October presents an opportunity to be part of something larger than the game itself. Free-to-play Pink 'Em pools mean every entry—win or lose—brings support and hope to families facing breast cancer. Whether you're an NFL superfan or a casual participant, a single click helps drive meaningful change.
For more on how to participate or support the campaign, visit draftkings.com/pinkem. To explore more of DraftKings’ community initiatives, visit draftkings.com/serves.
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