American Rebel Light Beer Accelerates National Expansion With High-Profile Convention and Motorsports Partnership

Rapid Rollout Across 13 States Sets Foundation for Broader Distribution

American Rebel Holdings, Inc. (NASDAQ: AREB) has announced its participation at the 2025 National Beer Wholesalers Association (NBWA) Annual Convention, showcasing its American Rebel Light Beer in front of key distributors and industry leaders. With the company’s flagship light lager now launched in 13 states since its September 2024 debut, the brand is poised for accelerated growth in the domestic light beer market.

The NBWA event in Las Vegas serves as a pivotal moment for the company to demonstrate both its geographic expansion and deepening distribution partnerships. The announcement coincides with anticipated retail chain placements and ongoing distributor engagement, as American Rebel positions itself to compete as a leading patriotic beer brand nationwide.

Motorsports Partnership With Tony Stewart Elevates Brand Awareness

The company is amplifying its reach through a high-impact partnership with motorsports legend Tony Stewart. As a brand ambassador, shareholder, and on-site personality at the NBWA Convention, Stewart’s involvement is designed to increase American Rebel Light’s exposure, especially within motorsports audiences on FOX and FS1 and at NHRA events.

CEO Andy Ross highlights this approach as both a national marketing engine and a vehicle for in-person distributor engagement: “Tony Stewart joining us at the NBWA is about more than presence—it’s about momentum, authentic branding, and opening new distribution channels.” The goal is clear: activate distributor relationships and secure deals that will expand American Rebel’s reach far beyond its current 13-state footprint.

Strategic Manufacturing and Supply Partnerships Support Growth Ambitions

Central to American Rebel’s rapid scale is its strategic alignment with AlcSource and City Brewing Company. AlcSource provides vertically integrated beverage production and logistics, allowing the brand to respond quickly to consumer demand while maintaining quality. City Brewing Company’s extensive brewing network ensures the brand can meet the needs of expanding wholesale and retail partners without supply disruption.

This operational infrastructure underpins American Rebel’s ambitions, supporting consistent quality and giving the brand a scalable platform to capture a greater share of the highly competitive light beer category.

Stockholder Equity Developments Add Uncertainty Amid Operational Momentum

While the business highlights strong retail and distribution expansion, investors will note the recent Nasdaq stockholder equity developments. The company appeared before a Nasdaq panel on September 30, 2025, to address its equity deficiency. Management believes recent debt conversions and new investments may have resolved the issue, positioning equity above the $2.5 million requirement. However, final panel approval is pending, and outcomes remain uncertain.

Key Takeaways: Aggressive Expansion With Industry Partnerships and a High-Profile Presence

• American Rebel Light Beer’s national rollout across 13 states is gaining further momentum via new retail placements and expanded distribution.
• Collaboration with motorsports celebrity Tony Stewart brings both marketing impact and real industry connections at the nation’s leading beer distributor event.
• Manufacturing alliances with AlcSource and City Brewing Company provide the necessary scale to support growing demand and future expansion.
• Pending resolution of Nasdaq compliance could influence investor sentiment, but operational momentum and partnership depth are clear.

For industry watchers and potential distributors, American Rebel Light’s strategy at the 2025 NBWA Convention reflects both a calculated growth push and the evolving role of celebrity branding in the beverage sector. Whether these combined forces are enough to cement the company’s ambition to become America’s leading patriotic light beer remains a key story to follow.

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