Datadog CFO Joins Rokt Board as Company Sharpens Focus on IPO Readiness and Governance
New Leadership: Veteran Financial Executives Step In as Rokt Gears Up for the Public Market
Rokt, a global e-commerce technology company leveraging AI and machine learning, has taken a strategic step forward in corporate governance and IPO preparation by appointing Datadog CFO David Obstler to its board of directors and naming him chair of the audit committee. Alongside Obstler, former Wise CFO Matt Briers joins as a board advisor and observer. Both appointments are effective November 15, 2025.
Appointments Reflect Rokt's Focus on Governance and Financial Oversight
The addition of Obstler and Briers brings decades of expertise in guiding high-growth tech companies through critical transitions and public listings. Rokt’s CEO, Bruce Buchanan, highlights their track record of scaling and steering public companies as a key asset as the company looks ahead to its next phase—including potential public offering ambitions.
| Executive | Previous Role | Expertise | Key Contribution |
|---|---|---|---|
| David Obstler | CFO, Datadog; Board Advisor, Rokt (since 2021) | Operational finance in technology; IPO and audit committee leadership | Board Director & Audit Committee Chair |
| Matt Briers | Former CFO, Wise; Senior roles at Google, Lloyds | Financial strategy, direct listing experience, fintech growth | Board Advisor & Observer |
Momentum Continues: 40% Revenue Growth and Expanding Transaction Network
The move comes amid surging business momentum for Rokt. In 2024, the company achieved over $600 million in revenue—a 40% year-over-year increase. Looking ahead to 2025, Rokt’s platform is set to power more than 7.5 billion transactions, serving thousands of e-commerce brands.
This leadership upgrade aligns with a series of growth initiatives, including recent partnerships with Ulta Beauty, Albertsons, and Macy’s, plus acquisitions of Canal, mParticle, and Aftersell.
| Metric | 2024 Value | Year-over-Year Change |
|---|---|---|
| Revenue | $600 million | +40% |
| Projected 2025 Transactions | 7.5 billion+ | -- |
What Does This Mean for Datadog and the Sector?
For Datadog (NASDAQ: DDOG), the move demonstrates the strategic reach and leadership impact of its executive team beyond core operations. It may also reflect continued demand for tech-native financial leadership as firms in the e-commerce and SaaS sectors pursue rapid expansion and prepare for public offerings. Obstler's experience guiding Datadog and serving on public boards further cements his influence as a governance and IPO advisor in tech.
Takeaway: Investors Should Watch Rokt's Path and Leadership Bench Strength
With a revenue base climbing above $600 million, major deals underway, and fresh board expertise, Rokt’s positioning is worth monitoring—especially for those watching upcoming tech IPO candidates. For Datadog, this reflects another vote of confidence in its leadership depth and could offer insight into governance priorities across the broader tech ecosystem.
Contact Information:
If you have feedback or concerns about the content, please feel free to reach out to us via email at support@marketchameleon.com.
About the Publisher - Marketchameleon.com:
Marketchameleon is a comprehensive financial research and analysis website specializing in stock and options markets. We leverage extensive data, models, and analytics to provide valuable insights into these markets. Our primary goal is to assist traders in identifying potential market developments and assessing potential risks and rewards.
NOTE: Stock and option trading involves risk that may not be suitable for all investors. Examples contained within this report are simulated and may have limitations. Average returns and occurrences are calculated from snapshots of market mid-point prices and were not actually executed, so they do not reflect actual trades, fees, or execution costs. This report is for informational purposes only, and is not intended to be a recommendation to buy or sell any security. Neither Market Chameleon nor any other party makes warranties regarding results from its usage. Past performance does not guarantee future results. Please consult a financial advisor before executing any trades. You can read more about option risks and characteristics at theocc.com.
The information is provided for informational purposes only and should not be construed as investment advice. All stock price information is provided and transmitted as received from independent third-party data sources. The Information should only be used as a starting point for doing additional independent research in order to allow you to form your own opinion regarding investments and trading strategies. The Company does not guarantee the accuracy, completeness or timeliness of the Information.
Disclosure: This article was generated with the assistance of AI