Princess Cruises Adds Hampton Water Rosé: Celebrity-Crafted Beverages Drive Guest Engagement
Princess Cruises is shaking up the at-sea beverage experience with the introduction of Hampton Water Rosé into its Love Line Premium Liquors Collection. Crafted by Jesse Bongiovi and his father Jon Bon Jovi, along with acclaimed French winemaker Gérard Bertrand, Hampton Water brings a splash of celebrity-backed prestige and lively flavor to guests across the Princess fleet.
Premium Partnerships Elevate Onboard Beverage Offerings
This move strengthens Princess Cruises' approach to curating distinctive, high-quality beverages that resonate with travelers seeking unique experiences. With Hampton Water Rosé—an award-winning label with multiple 90+ point ratings from Wine Spectator and Wine Enthusiast—Princess positions itself to attract guests who appreciate both innovation and celebrity connections. The new addition will be available both as still and sparkling rosé, offered in Princess Premier and Princess Plus beverage packages, underscoring the line’s focus on value and exclusivity.
Diverse Lineup Enhances Brand Appeal
The Love Line Premium Liquors Collection features a roster of celebrity-crafted drinks spanning multiple categories. Here’s a quick look at the current lineup:
| Beverage | Celebrity/Partner | Type |
|---|---|---|
| Hampton Water Rosé (Still & Sparkling) | Jesse & Jon Bon Jovi, Gérard Bertrand | Wine |
| Pantalones Organic Tequila | Camila & Matthew McConaughey | Tequila |
| Meili Vodka | Jason Momoa & Blaine Halvorson | Vodka |
| Slinte Irish Whiskey | Liev Schreiber | Whiskey |
| Archer Roose | Elizabeth Banks (Co-Owner) | Wine |
| Seven Daughters Moscato | Taraji P. Henson | Wine |
| Melorosa Sauvignon Blanc & Red Blend | Jason Aldean, Kasi Wicks, Chuck Wicks | Wine |
| Love Prosecco | Romero Britto | Wine |
| Zero Alcohol Sparkling Rosé | Kylie Minogue | Non-Alcoholic Wine |
| Betty Booze | Blake Lively | Non-Alcoholic Cocktail |
Strategic Beverage Moves Reinforce CCL’s Guest-Focused Growth
The expansion of the Love Line Collection, particularly with high-profile partnerships like Hampton Water, is designed to boost onboard engagement and set Princess apart from competitors in the premium travel market. This strategy also supports Carnival Corporation’s broader initiative to innovate and personalize guest offerings across its global fleet, helping drive guest satisfaction and loyalty.
Celebrity Brands and Double-Digit Growth Signal Lasting Trend
Hampton Water Rosé has consistently delivered double-digit volume growth since its launch, building an engaged following of over 625,000 across social platforms and maintaining its standing as an Impact Hot Prospect brand for two years running. This momentum speaks to shifting consumer preferences—guests increasingly value brands with a compelling story, celebrity cachet, and recognized quality.
Key Takeaway: Premium Collaborations Drive Brand Loyalty and Market Differentiation
The inclusion of Hampton Water Rosé signals Princess Cruises’ continued commitment to raising the bar on culinary and beverage experiences, creating an emotional connection with guests and keeping its parent company Carnival Corporation on the forefront of premium hospitality innovation. With an expanding collection of premium, celebrity-endorsed offerings, Princess Cruises is likely to remain a compelling choice for travelers looking for memorable, personalized voyages at sea.
For further details about Princess Cruises’ Love Line Premium Liquors Collection, visit www.princess.com. For more information on Hampton Water, visit hamptonwaterwine.com.
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