AI-Driven Analytics Take Center Stage in Enterprise Strategies, Says ISG
Artificial intelligence is fast becoming the heartbeat of business analytics. According to a fresh report by Information Services Group (ISG), enterprise analytics platforms are evolving—offering businesses not just insights, but actionable intelligence that’s guiding a new generation of decision-making. For any company aiming to turn data into a competitive edge, ISG's findings offer a revealing look at the software providers—and technologies—driving this transformation.
Oracle, Domo, and Databricks Lead in the Latest Analytics Software Rankings
The 2025 ISG Buyers Guide™ for Analytics evaluated 21 providers across four key platform categories: Analytics, Collaborative Analytics, Developer Analytics, and Mobile Analytics. Across these categories, ISG crowned Oracle, Domo, and Databricks as the top Overall Leaders, consistently excelling in both product and customer experience. These leaders were all rated “Exemplary,” setting the pace for innovation and user satisfaction in the crowded analytics marketplace.
| Category | Top Overall Leader | Other Overall Leaders |
|---|---|---|
| Analytics | Oracle | Domo, Databricks |
| Collaborative Analytics | Domo | Oracle, SAP |
| Developer Analytics | Oracle | Domo, Databricks |
| Mobile Analytics | Domo | Oracle, Microsoft |
| AI Analytics | Oracle | Databricks, Domo |
Machine Learning and Generative AI Now Integral for Business Intelligence
Nearly two-thirds of enterprises already rely on machine learning (ML), with three-quarters planning to expand their use. ISG’s research highlights how ML and generative AI go beyond traditional dashboards—enabling platforms to classify, predict, and recommend actions that fine-tune everything from supply chains to customer experience. Generative AI, in particular, is helping automate time-consuming data preparation, empowering business users to conduct complex analyses with less IT support.
Sector-Specific Leaders Address Unique Industry Challenges
Healthcare, manufacturing, and retail stand out as sectors where analytics requirements are especially demanding. ISG’s industry-specific Buyers Guides show Oracle as the top Overall Leader across all three industries, with Microsoft, SAP, and InterSystems also securing top spots. These providers distinguish themselves by delivering actionable insights tailored to each industry’s regulatory, operational, and customer-facing complexities.
| Industry | Top Overall Leader | Other Overall Leaders |
|---|---|---|
| Healthcare | Oracle | Databricks, InterSystems |
| Manufacturing | Oracle | Microsoft, SAP |
| Retail | Oracle | SAP, Microsoft |
AI and Analytics Trends Offer a Glimpse into the Future of Enterprise Technology
ISG predicts that by 2027, almost all business intelligence software will embed AI, especially generative AI, to simplify and democratize advanced analytics. The research points to a competitive landscape where platform providers race to deliver both broad capabilities and deep, industry-specific solutions, making analytics not just a tool—but a cornerstone of enterprise strategy.
Takeaway: Actionable Data Is Now a Must-Have for Competitive Advantage
The ISG report underscores that analytics powered by AI and ML are no longer optional—they're central to enterprise growth and adaptation. For organizations watching the category, Oracle, Domo, and Databricks now stand out as the leaders setting standards in usability, capability, and industry fit. As AI-driven analytics become embedded in daily decision-making, the pace of innovation shows no sign of slowing down.
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