IAS Acquisition by Novacap: $1.9 Billion Deal to Accelerate AI Innovation and Growth
Strategic Buyout Sets Stage for Future Expansion
Integral Ad Science (IAS), a leader in global media measurement and optimization, has announced it will be acquired by Novacap, a prominent North American private equity firm. The all-cash deal, valued at $1.9 billion, is aimed at supporting IAS’s strategic goals—especially further investment in its AI-first technology platform.
Shareholders to Receive Premium Buyout at $10.30 Per Share
As part of the agreement, Novacap will purchase all outstanding shares of IAS for $10.30 per share. This represents a 22% premium over the company’s closing price prior to the announcement, providing immediate value to existing shareholders. Upon completion, IAS will become a privately held company and its common stock will be delisted from public markets.
| Acquirer | Deal Value | Price per Share | Premium Over Prior Close | Shareholder Approval | Expected Closing |
|---|---|---|---|---|---|
| Novacap | $1.9 Billion | $10.30 | 22% | Majority by Written Consent | Before End of 2025 |
AI-First Platform Positioned for Enhanced Innovation
IAS CEO Lisa Utzschneider noted that Novacap’s support will provide additional resources for the company to achieve its growth objectives and reinforce its position as the global benchmark for trust and transparency in digital media. Novacap Partner Samuel Nasso emphasized plans to accelerate the company’s pace of innovation for Fortune 500 clients worldwide. Both sides view the acquisition as a springboard to develop more powerful AI-driven advertising solutions and deepen industry leadership.
Transaction Details and Timeline
The deal, unanimously approved by the IAS Board of Directors, is not subject to any financing condition and awaits regulatory approvals. Shareholders holding a majority of IAS stock have already given written consent, so no further vote is required. The transaction is expected to close before the end of 2025, after which IAS will retain its brand and leadership but operate as a private company. Current investor Vista Equity Partners will exit its stake upon completion.
Key Deal Advisors and Next Steps
IAS’s advisors include Jefferies LLC (financial) and Kirkland & Ellis LLP (legal), while Novacap is being advised by Evercore and Willkie Farr & Gallagher LLP. The companies have outlined a process for distributing more detailed information to shareholders and encourage them to review the forthcoming official statement for full transaction details.
Takeaway: Enhanced Focus on Digital Trust and AI-Driven Results
With this acquisition, IAS is positioned to deepen its investment in AI-powered technology and continue its trajectory as a key player in digital media quality. As it transitions to private ownership under Novacap, the focus remains on innovation, transparency, and delivering value for both advertisers and publishers globally.
For further details and the latest updates on the deal, shareholders can visit the IAS Investor Relations site or consult regulatory filings as they become available.
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