Hertz Car Sales Debuts Fully Online Buying Platform, Building on Amazon Autos Collaboration
Seamless Car Buying Now Possible at HertzCarSales.com—A Milestone for Retail Expansion
Hertz Car Sales has launched a fully online car-buying platform at HertzCarSales.com, allowing shoppers nationwide to browse, finance, and complete their vehicle purchase—all from the comfort of their homes. The company’s latest digital transformation not only reflects shifting consumer preferences for transparency and convenience but also strengthens Hertz’s position in the highly competitive pre-owned car market.
Full-Service E-Commerce: More Than Just an Online Catalog
The upgraded HertzCarSales.com platform goes far beyond being a simple inventory list. Customers can now:
- Browse thousands of inspected, high-quality used vehicles
- Obtain instant trade-in offers
- Get pre-qualified and view personalized payment options
- Access detailed condition reports and vehicle history
- Select from protection plans and finalize financing—all online
This end-to-end process means no dealership visits are required for most buyers. By leveraging recent digital advancements, Hertz has aligned itself with modern car buyers’ demands for simplicity, speed, and trustworthiness.
Strategic Partnerships: Nationwide Expansion with Amazon Autos
This move comes on the heels of Hertz’s recent collaboration with Amazon Autos, which first debuted in four cities and now covers all Hertz Car Sales locations nationwide. Customers can now browse and finance Hertz’s inventory both through Amazon and the HertzCarSales.com platform, choosing where and how they want to engage. By combining these online channels, Hertz aims to make the car-buying journey as frictionless as possible.
| Platform Features | HertzCarSales.com | Amazon Autos |
|---|---|---|
| Browse Inventory | Yes | Yes |
| Financing Options | Yes | Yes |
| Trade-In Offer | Yes | Partial (select vehicles) |
| Nationwide Access | Yes | Yes |
| Full Purchase Completion | Yes | No (redirects to Hertz for finalization) |
Building Trust: Quality, Guarantees, and National Campaign
Hertz Car Sales offers additional reassurances for online shoppers: every Hertz Certified vehicle passes a rigorous 115-point inspection, is covered by a 12-month/12,000-mile powertrain warranty, and includes 24-hour roadside assistance and a 7-day/250-mile buy-back guarantee. Flexible financing and transparent pricing round out the digital offering, making the purchase process both approachable and dependable.
To support the launch, Hertz has teamed up again with NFL legend Tom Brady in a new nationwide advertising campaign, highlighting the ease and security of buying from Hertz Car Sales—whether online or in-person at any of its 45 locations.
Retail Strategy Moves Center Stage for Hertz
This shift to a robust e-commerce focus comes after a year of investments in retail channels and digital experiences, including Hertz’s expanded Rent2Buy program. According to CEO Gil West, these efforts are driving record sales performance, with retail now set to become the primary sales channel for Hertz vehicles.
Key Takeaway: Digital Convenience Meets Comprehensive Consumer Protection
The online platform delivers on two modern consumer priorities: transparency and convenience. For prospective buyers, this means a streamlined experience, broad vehicle selection, and built-in peace of mind—without the pressure and uncertainty often associated with traditional car buying.
While competitors have started experimenting with online transactions, Hertz’s dual approach with both Amazon Autos and its own platform signals a long-term bet on digital as the future of retail car sales. Shoppers interested in taking advantage of these new offerings can visit HertzCarSales.com for more details.
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