NIU’s Q3 China Sales Jump Over 70%, Outpacing International Volumes and Marking a Record Growth Rate
China Market Sees Exceptional Growth on Model Launches and Regulatory Tailwinds
NIU Technologies, a global leader in smart urban mobility, released its third quarter 2025 sales volume update, spotlighting a striking acceleration in China. Sales in China climbed over 70% year-over-year, marking the highest growth rate recorded by the company this year. This surge not only extends NIU’s run of three consecutive quarters with more than 50% annual growth, but also highlights the momentum driven by its latest product innovations and the ramp-up to new electric bicycle standards implemented in September.
China Versus International: Growth Patterns and Strategic Shifts
In Q3 2025, NIU sold a total of 465,873 units worldwide, with the overwhelming majority—451,455 units—sold in China. International sales, by comparison, stood at 14,418 units for the quarter. While domestic demand is sharply outpacing overseas sales, the company’s international electric motorcycle volumes for the first three quarters of 2025 have already topped full-year 2024 totals—a notable milestone for global expansion amid more cautious micromobility strategy tweaks in complex international markets.
| Region | Q3 2025 Units | Q3 2024 Units | YTD 2025 | YTD 2024 | Y/Y Change Q3 (%) |
|---|---|---|---|---|---|
| China | 451,455 | 259,094 | 953,239 | 576,761 | 74.27% |
| International | 14,418 | 53,311 | 66,037 | 120,945 | -72.95% |
| Total | 465,873 | 312,405 | 1,019,276 | 697,706 | 49.15% |
New Models Fuel China Momentum While International Growth Repositions
July’s launches of the FXT Ultra 2025 and NXT Ultra 2025, each boasting longer battery ranges and upgraded safety standards, gave NIU an edge among Chinese consumers adjusting to updated e-bike regulations. Additionally, expansion of the domestic retail network and proactive inventory strategies have prepared the company for increased demand under the new standards.
Meanwhile, in international markets, NIU’s electric motorcycle sales for the first nine months surpassed the entire previous year, but overall international volume contracted year-over-year in Q3. Management noted deliberate strategy adjustments in micromobility to address regional complexities—demonstrating flexibility amid uncertain overseas environments.
Key Takeaways: China’s Outperformance Drives Global Volume
With sales volume growth in China setting new records, NIU appears poised to capitalize on regulatory changes, a refreshed model lineup, and strengthened distribution channels. Investors may wish to track how the domestic-international mix evolves in coming quarters and watch for continued operational execution in both regulatory compliance and global product strategy. As always, total unit volume represents just one piece of NIU’s broader financial performance, with future earnings dependent on multiple revenue streams and market variables.
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