Partnership Highlights: Carvana to Elevate Fan Traditions and Student Engagement
Carvana (NYSE: CVNA), the e-commerce leader in online car buying, is driving a new era at Stanford University. Today, the company unveiled a multi-year partnership with Stanford Athletics—America’s all-time leader in NCAA team championships—to become the Official Auto Retailer of Stanford Athletics. This collaboration aims to revitalize longstanding campus traditions and foster new connections among students, alumni, and fans.
Unique Sponsorship Initiatives Spotlight Fan and Student Involvement
Beginning this fall, fans at Stanford’s iconic venues will see Carvana’s presence energize events and amplify community pride. Highlights of the partnership include:
- The 6th Man Driven by Carvana: As the presenting sponsor of Stanford Basketball’s student sections, Carvana will enhance the arena atmosphere with co-branded giveaways, high-visibility signage, and an upgraded student lounge, aptly named the Carvana Club.
- Carvana Keys: Home football games will spotlight the traditional key-shaking ritual, featuring custom LED signage and vibrant crowd engagement to rev up Cardinal spirit.
- “REV IT UP” Cam: A fresh videoboard segment at basketball games will spotlight the most spirited fans, putting student enthusiasm in the limelight.
- Interactive In-Game Competitions: Select basketball games will offer exclusive on-court contests and prizes, aimed at keeping students and fans on their feet.
| Program | Description | Who Benefits? |
|---|---|---|
| The 6th Man Driven by Carvana | Presenting sponsorship, enhanced lounge, branded giveaways | Students, Basketball Fans |
| Carvana Keys | Custom LED signage, key-shaking ritual at football | Football Fans |
| “REV IT UP” Cam | Fan spotlight via videoboard | All Game Attendees |
| Interactive In-Game Competitions | On-court contests with exclusive prizes | Students, Basketball Fans |
Stanford and Carvana Forge Deeper Ties Beyond Game Day
This partnership isn’t just about game day entertainment. Carvana and Stanford are joining forces to encourage student growth and foster entrepreneurial spirit through co-branded content and networking events. Student-athletes will gain access to professional development opportunities, connecting directly with Carvana’s leadership team and tapping into pathways for mentorship and career advancement.
"As a former Stanford student-athlete, I know first-hand the impact that community and mentorship can have on career and personal growth," said Dan Gill, Carvana’s Chief Product Officer and Stanford Hall of Fame gymnast. "Bringing these two communities together means we can celebrate our shared values—persistence, resilience, creativity—in exciting new ways."
Why This Matters: Blending Tradition with Innovation
Stanford’s athletic program stands as the nation’s premier collegiate powerhouse, with 137 NCAA team championships, 49 straight years of at least one NCAA team title, and a storied Olympic legacy. The new partnership leverages this reputation for excellence, aligning with Carvana’s own innovative ethos and commitment to reshaping experiences—in sports, business, and beyond.
For Stanford students, fans, and alumni, the partnership means more than just branding or entertainment; it’s about meaningful engagement, community support, and a fresh take on tradition.
Takeaway for Students and Fans: More Than Just a Game
The collaboration between Carvana and Stanford Athletics represents a broader trend in collegiate partnerships: creating lasting impact that extends off the field and into students’ lives and future careers. As the partnership launches this fall, Cardinal supporters can expect a richer, more interactive experience—both in the stadium and throughout the Stanford community.
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