Cracker Barrel’s Holiday Campaign Puts Family, Value, and Convenience at the Center
Festive Promotions Offer Free Toys with Every Kid’s Meal and Make Holidays Easier for Families
Cracker Barrel Old Country Store is leaning into holiday tradition this season, launching a nationwide campaign designed to bring a little extra magic and simplicity to busy families. Running through December 24, diners receive a free toy—up to a $5 value—with every dine-in kid’s meal, blending nostalgia, value, and a thoughtful touch that appeals to parents and children alike.
Free Toys for Kids Encourage Dine-In Visits During Peak Holiday Travel
With roughly 660 Cracker Barrel locations across 43 states, the offer invites families and travelers to pause and enjoy moments together amid the December rush. Parents selecting higher-value items for their children from the in-store gift shop aren’t left out, as a $5 discount applies to any toy over the promotion limit. By tying the giveaway exclusively to dine-in service, Cracker Barrel seeks to capture additional in-store foot traffic and strengthen its traditional dining experience.
Affordable Meal Options Tackle Cost and Convenience for the Season
On top of the toy promotion, Cracker Barrel is responding to busy holiday schedules with value-focused Meals for Two. Available weekdays, these packages start at $19.99 and include a shareable starter or dessert, plus two full-size entrées—an approachable price point for those balancing festivities with rising meal costs. An add-on for a cup of soup and salad at $5 per person further encourages family dining and check growth.
| Promotion | Details | Offer Period |
|---|---|---|
| Free Kid’s Toy with Meal | Dine-in kid’s meal includes free toy (up to $5); $5 discount if toy selected costs more | Now–Dec 24 |
| Meals for Two | Shareable starter/dessert + 2 full entrées from $19.99; soup/salad add-on $5 per person | Mon–Fri (thru Feb 5, 2026) |
| Holiday Heat & Serve Meals | Fully-prepared ham and prime rib dinners, ready in under three hours; serves 4–10 | Pre-order for Dec 21–28 pickup |
Holiday Heat & Serve Meals Address Last-Minute Hosting Needs
For gatherings at home, Cracker Barrel offers pre-made Heat & Serve meals, ranging from classic ham feasts for up to 10 guests, to prime rib and holiday pie selections. With online pre-orders and easy in-store pickup between December 21–28, these solutions provide an alternative for those seeking tradition without the stress of holiday meal prep.
Strategic Takeaways for the Holiday Dining Market
This seasonal campaign highlights how Cracker Barrel is reinforcing its position as a value-driven, family-oriented brand amid heightened consumer demand for convenience and experience. The multi-faceted offers support both weekday traffic and seasonal occasion spending, while the blend of in-restaurant and take-home options meets evolving holiday dining habits. As competition intensifies in the restaurant industry during peak travel and gathering periods, such well-rounded campaigns may help Cracker Barrel capture wallet share, drive repeat visits, and sustain customer loyalty well beyond December.
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