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Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
Direct Digital Holdings - Class A trades on the NASDAQ stock market under the symbol DRCT.
As of April 2, 2026, DRCT stock price declined to $0.76 with 48,428 million shares trading.
DRCT has a beta of 0.60, meaning it tends to be less sensitive to market movements. DRCT has a correlation of 0.00 to the broad based SPY ETF.
DRCT has a market cap of $1.98 million. This is considered a Sub-Micro Cap stock.
Last quarter Direct Digital Holdings - Class A reported $8 million in Revenue and -$22.00 earnings per share. This beat revenue expectation by $706,400 and missed earnings estimates by -$9.68.
In the last 3 years, DRCT traded as high as $1,973.62 and as low as $.70.
The top ETF exchange traded funds that DRCT belongs to (by Net Assets): VXF.
DRCT has underperformed the market in the last year with a price return of -97.8% while the SPY ETF gained +18.2%. DRCT has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -78.5% and -18.3%, respectively, while the SPY returned -3.6% and -0.6%, respectively.
DRCT support price is $.72 and resistance is $.82 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that DRCT shares will trade within this expected range on the day.
