DRCT Stock Summary and Trading Ideas (Direct Digital Holdings - Class A | NASDAQ:DRCT)

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

What symbol and exchange does Direct Digital Holdings - Class A shares trade?

Direct Digital Holdings - Class A trades on the NASDAQ stock market under the symbol DRCT.

What is Direct Digital Holdings - Class A stock price doing today?

As of January 22, 2026, DRCT stock price climbed to $2.31 with 5,813,598 million shares trading.

What is Direct Digital Holdings - Class A's Beta?

DRCT has a beta of 0.71, meaning it tends to be less sensitive to market movements. DRCT has a correlation of 0.01 to the broad based SPY ETF.

How much is Direct Digital Holdings - Class A worth?

DRCT has a market cap of $3.28 million. This is considered a Sub-Micro Cap stock.

How much money does Direct Digital Holdings - Class A make?

Last quarter Direct Digital Holdings - Class A reported $8 million in Revenue and -$13.20 earnings per share. This fell short of revenue expectation by $-7 million and missed earnings estimates by -$4.40.

What is the highest and lowest price Direct Digital Holdings - Class A traded in the last 3 year period?

In the last 3 years, DRCT traded as high as $1,973.62 and as low as $1.58.

What are the top ETFs holding Direct Digital Holdings - Class A?

The top ETF exchange traded funds that DRCT belongs to (by Net Assets): VXF.

Is Direct Digital Holdings - Class A (DRCT) a good investment?

DRCT has underperformed the market in the last year with a price return of -96.8% while the SPY ETF gained +14.8%. DRCT has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -89.0% and -16.5%, respectively, while the SPY returned +3.5% and -0.1%, respectively.

What are the support and resistance levels for Direct Digital Holdings - Class A (DRCT)?

DRCT support price is $1.54 and resistance is $2.02 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that DRCT shares will trade within this expected range on the day.