DRCT Stock Summary and Trading Ideas (Direct Digital Holdings - Class A | NASDAQ:DRCT)

Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.

Direct Digital Holdings - Class A trades on the NASDAQ stock market under the symbol DRCT.

As of December 13, 2024, DRCT stock price declined to $0.67 with 246,605 million shares trading.

DRCT has a beta of 1.75, meaning it tends to be more sensitive to market movements. DRCT has a correlation of 0.02 to the broad based SPY ETF.

DRCT has a market cap of $9.90 million. This is considered a Sub-Micro Cap stock.

Last quarter Direct Digital Holdings - Class A reported $9 million in Revenue and -$.71 earnings per share. This fell short of revenue expectation by $-51 million and missed earnings estimates by -$.84.

The top ETF exchange traded funds that DRCT belongs to (by Net Assets): VTI, VXF, IWC.

DRCT has underperformed the market in the last year with a price return of -92.2% while the SPY ETF gained +29.9%. DRCT has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -73.6% and -44.6%, respectively, while the SPY returned +7.8% and +0.3%, respectively.

DRCT support price is $.69 and resistance is $.88 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that DRCT shares will trade within this expected range on the day.