Orange 142 Finds Short Travel Videos Earn Four Times the Views on TikTok
PRNewswire (Wed, 11-Mar 9:00 AM ET)
PRNewswire (Wed, 4-Mar 9:01 AM ET)
Orange 142 Expands Visit El Paso's Reach Through Targeted Digital Campaign
PRNewswire (Thu, 26-Feb 9:00 AM ET)
Direct Digital Holdings Regains Compliance with Nasdaq Bid Price Requirement
PRNewswire (Thu, 12-Feb 1:30 PM ET)
Orange 142 and Pigeon Forge Department of Tourism Detail Early Case Study on AI-Driven Search
PRNewswire (Tue, 10-Feb 3:37 PM ET)
Destinations International Names Orange 142's Cassandra Razzi to Social Impact Committee
PRNewswire (Thu, 5-Feb 9:00 AM ET)
Orange 142 Wins Two 2025 MarCom Awards for Emerald Isle Realty Digital Campaign
PRNewswire (Mon, 26-Jan 2:52 PM ET)
Orange 142 Launches Dedicated High-Compliance Practice for Regulated Industries
PRNewswire (Wed, 14-Jan 10:00 AM ET)
Direct Digital Holdings Announces Reverse Stock Split
PRNewswire (Thu, 8-Jan 8:30 AM ET)
Colossus SSP's 2025 Momentum Program Draws Industry Support to Boost Independent Creators
Market Chameleon (Thu, 9-Oct 7:13 AM ET)
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
Direct Digital Holdings - Class A trades on the NASDAQ stock market under the symbol DRCT.
As of March 23, 2026, DRCT stock price climbed to $0.83 with 86,486 million shares trading.
DRCT has a beta of 0.63, meaning it tends to be less sensitive to market movements. DRCT has a correlation of 0.00 to the broad based SPY ETF.
DRCT has a market cap of $2.16 million. This is considered a Sub-Micro Cap stock.
Last quarter Direct Digital Holdings - Class A reported $8 million in Revenue and -$13.20 earnings per share. This fell short of revenue expectation by $-7 million and missed earnings estimates by -$4.40.
In the last 3 years, DRCT traded as high as $1,973.62 and as low as $.78.
The top ETF exchange traded funds that DRCT belongs to (by Net Assets): VXF.
DRCT has underperformed the market in the last year with a price return of -98.1% while the SPY ETF gained +17.9%. DRCT has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -77.1% and -16.7%, respectively, while the SPY returned -3.4% and -2.3%, respectively.
DRCT support price is $.75 and resistance is $.89 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that DRCT shares will trade within this expected range on the day.
