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Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
Direct Digital Holdings - Class A trades on the NASDAQ stock market under the symbol DRCT.
As of February 24, 2026, DRCT stock price climbed to $1.04 with 251,318 million shares trading.
DRCT has a beta of 0.57, meaning it tends to be less sensitive to market movements. DRCT has a correlation of 0.00 to the broad based SPY ETF.
DRCT has a market cap of $2.71 million. This is considered a Sub-Micro Cap stock.
Last quarter Direct Digital Holdings - Class A reported $8 million in Revenue and -$13.20 earnings per share. This fell short of revenue expectation by $-7 million and missed earnings estimates by -$4.40.
In the last 3 years, DRCT traded as high as $1,973.62 and as low as $1.00.
The top ETF exchange traded funds that DRCT belongs to (by Net Assets): VXF.
DRCT has underperformed the market in the last year with a price return of -98.2% while the SPY ETF gained +15.8%. DRCT has also underperformed the stock market ETF in the last 3 month and 2 week periods returning -86.7% and -36.6%, respectively, while the SPY returned +4.6% and -0.9%, respectively.
DRCT support price is $.90 and resistance is $1.16 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that DRCT shares will trade within this expected range on the day.
