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Hour Loop Inc is a technology-enabled consumer products company that uses machine learning and data analytics to design, develop, market, and sell products. Hour Loop predominantly operates through online retail channels such as Amazon, Walmart, and Hourloop.com. The Company, as an Internet marketplace seller, sells products in multiple categories, including home/garden decor, toys, kitchenware, apparel, and electronics. It has only one segment, which is online retail (e-commerce).
Hour Loop trades on the NASDAQ stock market under the symbol HOUR.
As of March 23, 2026, HOUR stock price was flat at $1.89 with 2,306 million shares trading.
HOUR has a beta of 1.27, meaning it tends to be more sensitive to market movements. HOUR has a correlation of 0.04 to the broad based SPY ETF.
HOUR has a market cap of $66.45 million. This is considered a Micro Cap stock.
In the last 3 years, HOUR traded as high as $6.90 and as low as $.83.
HOUR has underperformed the market in the last year with a return of +13.9%, while the SPY ETF gained +17.5%. In the last 3 month period, HOUR fell short of the market, returning -6.0%, while SPY returned -4.5%. However, in the most recent 2 weeks HOUR has outperformed the stock market by returning -1.0%, while SPY returned -3.1%.
HOUR support price is $1.84 and resistance is $1.94 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that HOUR shares will trade within this expected range on the day.
