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LQR House Announces $6.52 Million Registered Direct Offering
ACCESS Newswire (Thu, 18-Dec 8:00 AM ET)
LQR House Inc intends to become the full-service digital marketing and brand development face of the alcoholic beverage space. It also intends to integrate the supply, sales, and marketing facets of the alcoholic beverage space into one easy-to-use platform and become the one-stop shop for everything related to alcohol. The company's primary business includes the development of premium limited-batch spirit brands, establishing an exclusive wine club, and marketing internal and external brands through an exclusive agreement with a United States-based e-commerce portal. It believes that the marketing and brand management services it provides to its wholly owned and third-party clients will increase brand recognition, and drive sales thereof through its e-commerce platform partner.
LQR House trades on the NASDAQ stock market under the symbol YHC.
As of December 26, 2025, YHC stock price declined to $0.91 with 217,581 million shares trading.
YHC has a beta of 0.98, meaning it tends to be less sensitive to market movements. YHC has a correlation of 0.01 to the broad based SPY ETF.
YHC has a market cap of $19.52 million. This is considered a Sub-Micro Cap stock.
The top ETF exchange traded funds that YHC belongs to (by Net Assets): VXF.
YHC has underperformed the market in the last year with a return of -97.9%, while SPY returned +16.0%. This shows that you would have done better investing in the overall market (through SPY) over the last year than in YHC shares. However, YHC has outperformed the market in the last 3 month and 2 week periods, returning +13.0% and +9.9%, while SPY returned +4.6% and +1.5%, respectively. This indicates YHC has been having a stronger performance recently.
YHC support price is $.87 and resistance is $.99 (based on 1 day standard deviation move). This means that using the most recent 20 day stock volatility and applying a one standard deviation move around the stock's closing price, stastically there is a 67% probability that YHC shares will trade within this expected range on the day.
