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PRNewswire 10-Dec-2025 9:00 AM
Screenvision's network expansion coincides with a resurgence in moviegoing and renewed enthusiasm from advertisers as 2026 box office predicted to hit $9.5B
NEW YORK, Dec. 10, 2025 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, today announced a multitude of renewals and new relationships with its theatre partners, pushing Screenvision's network to nearly 14,000 screens – back to pre-pandemic levels – with nearly 45% share of the market.
"Today signifies a powerful and pivotal moment for Screenvision Media—we've emerged as an even stronger and more revitalized company with our most robust network in recent history," said John Partilla, Screenvision Media CEO. "With Hollywood surging and the 2026 box office projected to hit $9.5 billion, Screenvision unequivocally represents the superior premium video platform in media for advertisers to reach and impact young, diverse and elusive audiences at scale."
The renewals and additions include:
"As we move into the new year with its massive forthcoming box office, Screenvision will now deliver to our advertisers more impressions, especially in coastal markets via our trusted exhibitor partners," added Screenvision's Chief Partnership Officer Darryl Schaffer. "We will also enter the year with our largest premium inventory network ever, as well as our largest luxury network in Luxury Select, modern theatres that often feature in-auditorium dining and cocktail service or dedicated lounges and cafes."
Luxury Select is Screenvision's premium, highly curated network of iconic theatres across the top 25 U.S. markets — delivering unmatched access to affluent audiences in elevated cinema environments. This network allows brands to extend premium storytelling, align with cultural relevance, and activate within luxury experiences that mirror the sophistication of their own products. With concentrated reach in the highest-income DMAs, Luxury Select drives impact, exclusivity and premium market visibility for the world's most coveted brands.
"The theatrical experience continues to provide various audiences completely unique and memorable cultural moments," added Ellen Cotter, CEO of Reading International. "Screenvision is one of our most trusted partners -- their outstanding team and innovative approach best positions our cinemas to ensure that we are delivering the most compelling and engaging experiences for our guests and advertisers."
Screenvision's network growth comes as box office momentum and optimism continue to surge. Anticipation also is soaring ahead of a 2026 slate that includes The Super Mario Galaxy Movie; Spider-Man: Brand New Day; and, Avengers: Doomsday.
"Screenvision is entering its strongest growth phase in years — fueled by expanding admissions and a larger national footprint, along with meaningful advances in technology, programmatic enablement and data intelligence," said Screenvision's Chief Revenue Officer Christine Martino. "Our investments in automation, precision targeting, and real-time measurement are transforming how advertisers buy cinema and how we deliver value back to them. Cinema is no longer just a high-impact screen — it's becoming a fully addressable, technology-enabled premium video channel. Proudly, Screenvision is leading that shift."
About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors The Screenvision Media cinema advertising network includes nearly half of all measured cinema admissions, comprising 14,000 screens in 2,300 theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies.
About Marcus Theatres
Marcus Theatres®, a division of Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 985 screens at 78 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook, X, Instagram, and TikTok.
About CMX Cinemas
CMX Cinemas delivers a refined, VIP moviegoing experience that blends cutting-edge technology with elevated hospitality. From the chef-driven luxury of CMX CinéBistro to the elevated classics of CMX Cinemas and the vibrant social atmosphere of CMX Stone Sports Bar, CMX offers guests a sophisticated destination for film, dining, and entertainment. Founded in Miami in 2017, CMX now operates 24 locations and 253 screens across seven states.
Learn more at www.cmxcinemas.com.
About Reading International, Inc.
Reading International, Inc. (NASDAQ:RDI), an internationally diversified cinema and real estate company operating through various domestic and international subsidiaries, is a leading entertainment and real estate company, engaging in the development, ownership, and operation of cinemas and retail and commercial real estate in the United States, Australia, and New Zealand. Reading's cinema subsidiaries operate under multiple cinema brands: Reading Cinemas, Consolidated Theatres and the Angelika brand. Its live theatres are owned and operated by its Liberty Theaters subsidiary, under the Orpheum and Minetta Lane names. Its signature property developments, including Newmarket Village in Brisbane, Australia, and 44 Union Square in New York City, are maintained in special purpose entities.
Additional information about Reading can be obtained from our Company's website: http://www.readingrdi.com.
About Screendollars
Screendollars is a leading publisher of news, data and insights on the film industry and provider of advertising solutions and revenue streams to motion picture exhibitors. Screendollars publishes information through its widely-distributed newsletters and on its website, with details on the current box office performance, upcoming movie release schedule including box office forecasts, and key news topics and insights impacting the industry. With its robust and timely content and rapidly expanding network of exhibitor partnerships, Screendollars is a trusted source of information and innovative solutions within the cinema industry.
Media Contact:
Russin Royal
rroyal@crwnpartners.com
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SOURCE Screenvision Media