Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale

Business Wire 10-Mar-2026 9:00 AM

New AI-powered features give managers a more complete view of risk, while providing drivers with a personalized coach for every shift

Samsara Inc. (NYSE:IOT), the pioneer of the Connected Operations^® Platform, today announced the addition of several new automated coaching features designed to support both managers and drivers across the entire driving journey. By providing a more complete view of risk and scaling personalized feedback through AI, these new capabilities allow fleets to reduce crashes and improve safety without increasing administrative workload.

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Samsara AI Role Play for Managers

"Through our partnership with Samsara, we have seen a clear correlation between our insurance customers who leverage driver coaching and reduced crash rates," said Alasdair MacKechnie, Head of Auto Liability at Inigo. "Sustained coaching through the Samsara platform can improve driver behavior, leading to fewer crashes, a reduction in loss activity, and insurance premium savings."

Helping managers become better coaches

Built on Samsara's proprietary risk model, these new features help managers of lean teams to scale coaching through AI and automation:

• Turn every manager into a world-class coach: Managers can now refine how they give drivers feedback using the new AI Role Play and AI Guided Coaching features. With AI Role Play, managers can simulate real-world scenarios and tough conversations, helping prepare for difficult conversations with an AI "driver." AI Guided Coaching Sessions equip managers with an AI-powered framework for delivering structured, effective one-on-one coaching conversations that help inspire real behavior change.
• Save time and resources with automated safety event triage: Samsara's AI automatically reviews, prioritizes, and classifies safety events into risk categories. High-risk drivers are routed for human coaching, while less risky drivers are automatically routed to self-service coaching. The system now monitors more than 45 risk factors, so managers can spend their time coaching drivers who need the most support.
• Identify and take action on the most critical risks: Samsara's Safety Program Overview serves as a command center for managers to evaluate their coaching program's performance. For example, a manager can see how many events are routed to drivers for self-coaching versus escalated to managers, track completion and compliance, and measure whether automation is driving behavior change and risk reduction. With built-in actionable recommendations, managers can fine-tune their programs to ensure they continuously deliver measurable safety outcomes and provide consistent positive reinforcement.

This scalable automated approach is already generating massive time savings for early adopters.

"We pushed over 5,000 coaching events in a 30-day period to drivers," said Tosin Lediju, SH&E Manager at Ecolab. "If you consider the time and effort that would have been spent reviewing all those events, that's huge."

Support before, during, and after every shift

Just weeks after the launch of Samsara Coach, an important new feature is now available to provide continuous support across the entire driver journey.

To set drivers up for success before a shift, managers can now automate a new start-of-the-day audio briefing delivered directly in the cab. This personalized audio summary sets the tone for the day with clear guidance—helping drivers anticipate risks like severe weather, celebrate recent safety milestones, and reinforce the positive habits that keep them safe on the road.

Now, drivers have holistic coverage provided by Samsara Coach before, during, and after their shift. This includes start-of-the-day audio briefings to help predict road risk, on-the-road support through two-way audio coaching, and post-trip support through AI Avatar.

"Safety is a continuous loop that requires support at every level of an organization," said Johan Land, SVP of Product at Samsara. "By offering end-to-end coaching for both drivers and managers, we're moving beyond just flagging isolated errors to providing a true partner for the frontline. This is a glimpse into the future of AI-guided frontline work, making every shift safer and more efficient from start to finish."

Learn more about Samsara's Automated Coaching solution here.

Join us at Samsara Beyond, June 23–26, 2026, in Las Vegas, NV, to dive deeper into how operations leaders can reduce risk, increase efficiency, and unlock the power of the Samsara platform.

About Samsara

Samsara (NYSE:IOT) is the pioneer of the Connected Operations^® Platform, which is an open platform that connects the people, devices, and systems of some of the world's most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world's leading organizations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Samsara is a registered trademark of Samsara Inc. All other brand names, product names, or trademarks belong to their respective holders.

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Nikki Ziolo media@samsara.com