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Business Wire 19-May-2026 9:00 AM
Schwab honors the military and reaffirms its commitment to the Dallas-Fort Worth community during its eighth year as sponsor
Key Takeaways:
Charles Schwab today unveiled the 2026 Charles Schwab Challenge Champion's Prize: a fully restored 1982 Schwab Scrambler. As one of the most unique trophies on the PGA TOUR, this iconic vehicle will be awarded to the winner of the PGA TOUR event held at the Colonial Country Club from May 27 – 31, 2026, in Fort Worth, Texas.
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The 1982 Scrambler celebrates a pivotal milestone for investors as the year Schwab introduced the 24/7 order entry and quote service to the industry and provided Schwab's clients with round-the-clock access to the markets. To commemorate this, the champion of the Charles Schwab Challenge tournament will be awarded a hand-built 1982 Schwab Scrambler.
"This year's Champion's Prize celebrates an iconic and important moment for our company and the investing industry," said Stacy Hammond, Managing Director and Chief Marketing Officer of Charles Schwab & Co., Inc. "Schwab was the first to provide clients 24/7 access to markets, breaking barriers and redefining what investing could be. That spirit of innovation and accessibility remains core to who we are today, and we're proud to celebrate such a defining moment in our industry with the one-of-a-kind custom 82' Scrambler."
Key features of the fully restored and custom 1982 Scrambler include:
The vehicle will be awarded alongside Colonial's Leonard Trophy and the iconic Scottish Royal Tartan Plaid jacket, uniting classic tournament traditions with Schwab's spirit of innovation and empowerment.
Honoring our Military Heroes
Schwab is honored to celebrate the 2026 Charles Schwab Challenge and pay tribute to our nation's heroes during the event which the company has done since 2019; including:
A Longstanding Commitment
Charles Schwab has served as the official investment firm of the PGA TOUR since 1997. This year marks our eighth year as title sponsor of this annual event at Colonial Country Club. The Charles Schwab Challenge brings together thousands of clients, hundreds of employee volunteers, investors, communities, and athletes from across the country. Charles Schwab is proud to bring these groups together to showcase the power of getting invested and staying invested in all aspects of life. As a firm, Schwab is committed to making a difference in Fort Worth, investing the company's time, talents across teams, and financial resources to celebrate alongside Schwab's communities. The Challenge is a vital signature event for Schwab and the community that generates over $18M annually in support of nearly 40 local charities throughout the DFW metroplex, reflecting Schwab's continued commitment to Fort Worth.
For more information on the tournament and this year's initiatives, visit www.schwabgolf.com and www.charlesschwabchallenge.com. The tournament will be televised nationally on CBS and the Golf Channel.
About Charles Schwab
At Charles Schwab we believe in the power of investing to help individuals create a better tomorrow. We have a history of challenging the status quo in our industry, innovating in ways that benefit investors and the advisors and employers who serve them, and championing our clients' goals with passion and integrity.
More information is available at www.aboutschwab.com. Follow us on X, Facebook, YouTube and LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260519601876/en/
Media Contact: Anna Alyssa McKoy Charles Schwab (646) 565-1747 annaalyssa.mckoy@schwab.com