25 Squared Initiative Grows—Square Financial Services Boosts Support for Utah’s Community Nonprofits
Square Financial Services, Inc. is making its biggest push yet in community development across Utah. Today, the company announced the launch of the 25 Squared Grant Initiative, expanding its annual commitment with at least $2,500 in microgrants going to 25 different nonprofit organizations throughout the state. The move underscores an increased effort to fuel local progress in small business, affordable housing, reentry support, and financial wellness—all through strategic partnerships with the Community Foundation of Utah (CFU).
Broadened Reach: Microgrants Target Four Key Areas of Community Need
Building on more than $150,000 granted since 2022 and earlier program versions (including last year’s 24 Squared grants), this year’s 25 Squared program specifically aims to help nonprofits scale high-impact initiatives. Organizations working in the following areas are encouraged to apply:
| Focus Area | Sample Activities Supported |
|---|---|
| Small Business Development | Entrepreneur training, micro-loans, capital access |
| Affordable Housing | Housing stability programs, homeownership assistance |
| Reentry Support & Entrepreneurship | Reintegration initiatives, vocational support |
| Financial Capability & Wellness | Financial literacy training, economic stability projects |
Expanded Grants Reflect Growing Impact Across Utah
This initiative is more than a funding boost; it signals Square’s sustained commitment to organizations already making measurable differences statewide. Since 2022, the program has funded projects in over 15 cities—backing both established nonprofits and newcomers—spanning Utah’s urban and rural regions.
Brandon Kelly, Square’s Community Reinvestment Act Officer, highlighted the program’s tangible results: “These grants have enabled dozens of nonprofits to expand their reach, launch new programs, and strengthen the communities they serve. Increasing to 25 grants and higher minimums is our way of deepening support where it matters most.”
Partnership With the Community Foundation of Utah Enhances Selection and Reach
Nonprofits interested in applying can do so online through October 19, 2025. The CFU manages the selection process in partnership with Square, emphasizing diversity across the state—geographically and in the types of organizations supported. Recipients will be chosen based on the fit of their missions, community track record, and the scale of their proposed impact.
“The 25 Squared program is a valued resource for Utah nonprofits at the forefront of community development,” said Alex Eaton, CEO of the CFU. “This partnership is driving real, innovative work for people across the state.”
What’s Next? Broader Economic Empowerment in Utah’s Communities
The evolution of Square Financial Services’ microgrant program points to a strategic trend: growing support for local innovation, entrepreneurship, and stability in an economic landscape still facing gaps in access and opportunity. For Utah nonprofits, this means a tangible opportunity to gain critical support for the projects that matter most to their communities—regardless of size or location.
For full program details or to apply, visit the Community Foundation of Utah’s website at utahcf.org/impact-stories/initiatives/squared-grant-initiative.
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