Princess Cruises Launches 'Sip at Sea' Cocktail Collection with Rob Floyd: Celebrity Spirits Meet Amazon and Shipboard Experiences
Expanding Brand Reach with Mixology, Celebrity Partnerships, and Interactive Experiences
Princess Cruises is raising a glass to its latest lifestyle partnership, introducing the 'Sip at Sea' cocktail recipe book by renowned global mixologist Rob Floyd. For the first time, guests—and home entertainers—can recreate the cruise line’s signature drinks using a beautifully photographed, step-by-step guide, now available both onboard all 17 Princess ships and on Amazon.
'Sip at Sea' Combines Signature Drinks, Celebrity Spirits, and Interactive Content
The book blends much more than drink recipes: 'Sip at Sea' brings together vibrant photos, entertaining backstories, and exclusive QR code-linked video tutorials from Floyd himself. Several recipes feature celebrity-endorsed spirits from Princess Cruises’ Love Line Premium Liquors collection, including collaborations with Camila and Matthew McConaughey (Pantalones Organic Tequila), Liv Schreiber (Slinte Irish Whiskey), Kylie Minogue (No Alcohol Sparkling Rosé), Jason Momoa (MEILI Vodka), and Romero Britto (Love Prosecco).
| Key Features | Details |
|---|---|
| Format | Full-color recipe book, available on Amazon & all 17 Princess ships |
| Contributors | Rob Floyd, Princess Cruises, Celebrity Spirits Partners |
| Interactive Content | QR codes link to video tutorials for each recipe |
| Celebrity Collaborations | 5+ celebrity-branded spirits & non-alcoholic offerings |
| Intended Audience | Travelers, cruise guests, and at-home cocktail enthusiasts |
Multi-Channel Engagement: Amazon & Onboard Drives New Brand Loyalty
By releasing 'Sip at Sea' through both shipboard venues and Amazon, Princess Cruises widens its market appeal, turning its beverage program into an at-home experience. For loyalists and cruise newcomers alike, the book offers a taste of the Princess journey while deepening ties with well-known celebrities in the beverage space. With Floyd’s entertainment industry background—most notably as the resident mixologist on Bar Rescue—the program is designed to capture not just flavor, but imagination and lifestyle aspirations.
Princess Cruises and CCL: Elevating Guest Experience and Diversifying Revenue Streams
Beyond drink-making, this launch speaks to Carnival Corporation & plc’s (NYSE: CCL) broader strategy of leveraging high-profile partnerships, curated experiences, and lifestyle products. As guest experience and onboard exclusivity remain key differentiators in the competitive cruise sector, Princess is offering a product that builds emotional connections—both during and after a voyage. Initiatives like this align with growing industry trends that prioritize brand loyalty and creative revenue streams outside core ticket sales.
Takeaway: Sip at Sea Signals Brand Expansion, Interactive Hospitality, and a Fresh Angle on At-Home Entertainment
Whether as a souvenir, a gift, or a way to relive cruise memories from home, 'Sip at Sea' bridges travel and lifestyle—underpinned by strong celebrity partnerships and innovative content. With QR code-enabled video tutorials and eye-catching photography, the offering is set to bring the spirit of Princess Cruises to audiences well beyond its decks.
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