Medallion Bank’s New SVP Appointment Signals Strategic Push for Growth in Recreation and Home Improvement Lending


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Medallion Bank’s Expansion Plan Accelerates with Key Leadership Appointment

Bank Targets Growth by Bringing in Industry Veteran Joel Cannon as Senior VP

Medallion Bank is making a decisive move to scale its business with the appointment of Joel Cannon as Senior Vice President of Sales and Marketing. With over 20 years of experience across consumer lending, marketing, and product development, Cannon’s leadership is expected to fuel the bank's efforts in the competitive markets of recreational vehicle (RV), boat, and home improvement loans, as well as bolster the bank’s strategic partnerships with fintech firms.

Leadership Experience and Market Vision Set to Drive Expansion

Cannon previously served as SVP of Sales and Marketing at Regions Home Improvement Financing (formerly EnerBank USA), where he oversaw a multifaceted team spanning business development, marketing, and technology. His track record includes leading contractor-based lending program growth and implementing innovative marketing and product strategies. This hands-on, cross-functional background positions Cannon to guide Medallion Bank’s next chapter of expansion—particularly as the consumer finance sector becomes more competitive and digitally driven.

Commitment to Community and Industry Innovation

Beyond corporate experience, Cannon contributes significant community engagement, holding board memberships in both industry associations and nonprofits that focus on reducing poverty and empowering individuals. This people-first approach could resonate strongly with Medallion Bank’s dealer, contractor, and borrower networks across the U.S., helping to align growth initiatives with genuine client needs.

Leadership Team and Business Focus—A Snapshot

New SVP of Sales and Marketing Core Business Segments Strategic Priorities
Joel Cannon Recreation Lending, Home Improvement Finance, Fintech Partnerships Growth, Innovation, Contractor & Dealer Enablement

What This Means for Medallion Bank Stakeholders

Leadership at Medallion Bank, including President Justin Haley, emphasizes Cannon’s strategic mindset and industry acumen as central to the bank’s continued leadership in recreational and home improvement lending. The move is designed not just to keep pace with peers, but to deliver innovative, flexible financing options for contractors, dealers, and borrowers alike. 

The Takeaway: Will Medallion Bank’s Growth Plans Pay Off?

For investors and industry observers, Medallion Bank’s latest leadership change comes at a pivotal moment. As competition in the specialty finance and fintech space heats up, bringing on proven talent with sector-specific expertise is a strong signal that the bank is not standing still. Cannon’s appointment could be the catalyst for sustained expansion—and a differentiator as Medallion Bank seeks to strengthen its relationships with thousands of service providers nationwide.

Contact & Further Information

Investor Relations Ken Cooper – investorrelations@medallion.com
Public Relations Christopher Liechty – cliechty@medallionbank.com

To learn more, visit www.medallionbank.com.


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