Fiserv Partners with CPI to Deliver Instant Card Issuance to Over 10,000 Financial Institutions
Major Integration Set to Streamline Physical and Digital Card Delivery
Fiserv and CPI Card Group have taken a substantial step towards transforming the card issuance process for U.S. financial institutions. The new alliance integrates CPI’s Card@Once—an industry-leading, SaaS-based instant issuance solution—directly into the Fiserv platform, enabling banks and credit unions to issue both physical and digital payment cards instantly and seamlessly.
Unified Card Issuance: Digital and Physical Cards on Demand
The partnership means financial institutions on the Fiserv network—more than 10,000 across the country—will now offer customers the ability to receive a physical payment card onsite at a branch and a digital card in their mobile wallet, all in one coordinated process. This unified experience addresses the increasing demand for frictionless, omnichannel payment solutions in a rapidly evolving marketplace.
| Key Features | Details |
|---|---|
| Platform | CPI Card Group’s Card@Once integrated into Fiserv |
| Reach | Over 10,000 U.S. financial institutions |
| Customer Experience | Simultaneous branch-issued physical card and digital wallet card delivery |
| Onboarding & Support | Streamlined onboarding, dedicated project team, 24/7 U.S.-based support |
| Implementation | Plug-and-play integration, no on-premise software, cost-effective SaaS model |
Cost-Effective, API-Driven Solution Modernizes Issuance
This move replaces Fiserv's legacy instant issuance systems, centralizing operations on a modern, cloud-ready platform without requiring local software installation. For banks and credit unions, that means simpler upgrades, easier integration, and no ongoing IT maintenance burden—CPI manages implementation and operation directly.
Industry Impact: A Strategic Response to Digital Demands
With digital transformation accelerating in the financial sector, this collaboration positions both Fiserv and CPI as enablers of next-generation payment experiences. By combining in-branch instant issuance with integrated digital delivery, financial institutions can engage consumers when and how they wish—bridging physical and digital channels for improved satisfaction and loyalty.
What to Watch: Customer Migration and Market Expansion
The transition plan for Fiserv's customers includes hands-on account management and round-the-clock support. As customer migration begins, the market will be watching how quickly and smoothly institutions switch over, and how end users respond to this unified, flexible card experience.
In a competitive payments landscape, Fiserv and CPI’s alliance not only advances technology integration but also sets a new bar for convenience and flexibility in bank-issued card services across the U.S. Institutions looking to modernize may see this as a benchmark for future partnerships in the fintech space.
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