Budweiser’s 'Let It Pour' Platform Pairs with Haaland and Klopp to Supercharge Global FIFA World Cup 2026™ Fan Experiences

Global Campaign Launches Across 40+ Countries with Football Icons Leading the Charge

Budweiser has launched its boldest global football initiative yet, 'Let It Pour,' partnering with renowned football icons Erling Haaland and Jürgen Klopp. As the FIFA World Cup 2026™ draws closer, the campaign is set to engage fans in over 40 countries, promising a fusion of high-energy celebrations, immersive experiences, and exclusive merchandise—all rooted in Budweiser’s legacy of championing global football’s biggest stage.

Star Power and Global Appeal: Haaland and Klopp Drive Anticipation

Two of football’s most high-profile figures take center stage in this effort. Erling Haaland, making his much-anticipated FIFA World Cup debut, and the electrifying Jürgen Klopp are featured in Budweiser’s new global film and will headline immersive events worldwide. Their involvement elevates the campaign’s draw and aims to unite fans under a shared celebration of football culture.

In Haaland’s words: "I've dreamed of representing my country on this stage my entire life, and now that it's here, it's an incredible honor. What makes it even more special is knowing fans around the world will be experiencing those same moments alongside us—sharing in the energy, the emotion, and letting it all pour out."

'Let It Pour' Spurs Fan Engagement and Merchandise Thrills

The campaign bridges the gap between the stadium, bars, and living rooms with initiatives like Bud FC—live fan festivals in select markets—and The Bud Fan Store, offering exclusive World Cup 2026™ apparel. Pieces like the limited-edition number 26 Budweiser football kit and signature windbreakers are designed to pull fans closer to the action and commemorate the occasion.

Legacy and Global Scale Support Budweiser’s Position

Budweiser’s efforts for FIFA World Cup 2026™ are underpinned by a 40-year legacy as the tournament’s Official Beer Sponsor and the backing of parent company Anheuser-Busch InBev (AB InBev), a brewing powerhouse with over 400 brands globally and revenue of $59.3 billion in 2025. The brand’s enduring appeal—embodied by its classic American-style lager recipe—reinforces its strategy of turning major cultural moments into unforgettable, shared experiences for a worldwide audience.

What This Means for Fans and Brand Momentum

By harnessing the excitement ahead of football’s most-watched event, Budweiser is not just reinforcing its association with the World Cup—it’s deepening its cultural resonance and market positioning. With unique merchandise, star talent leading the fanfare, and global reach, Budweiser is set to capture the emotions and passions that define World Cup celebrations for consumers and investors alike. Fans and observers can expect more immersive, interactive, and memorable moments as the campaign unfolds toward 2026.

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