Macy’s & Emmy-Winning Molly Rogers Launch ‘On 34th’ Collection, Channeling NYC’s Cinematic Flair
Collaboration Captures New York Energy and Cinematic Storytelling
Macy’s has teamed up with Emmy Award-winning costume designer Molly Rogers, known for her work on “Sex and the City” and “The Devil Wears Prada,” for its newest ‘On 34th’ designer collaboration. Aptly titled the On 34th & Molly Rogers Collection, this line infuses the dynamic pulse of New York City into 44 pieces of apparel and accessories that highlight storytelling, texture, and individuality. The collection is available now in select Macy's stores, online at Macys.com, and through the Macy’s app.
Designer Expertise Meets Real-World NYC Style
Rogers, celebrated for creating memorable TV and film looks, brings her cinematic perspective to every piece. Drawing direct inspiration from NYC’s neighborhoods, characters, and street stories, Rogers’ role ensured each design balances originality with versatility—mirroring the eclectic, expressive spirit of the city from which she draws creative fuel. Signature details such as layered scarves, unexpected prints, color blocking, and concealed design elements reflect her layered storytelling approach.
Key Highlights of the On 34th & Molly Rogers Collection
| Number of Pieces | Type | Price Range (USD) | Sizes | Key Features |
|---|---|---|---|---|
| 44 | Apparel & Accessories | $19.50–$139.50 | XXS–XXL | Unique prints, color blocking, layered scarves, mix & match options |
Launch Amplifies Macy’s Role as Fashion Authority
The collaboration strengthens Macy's position as a destination for distinctive, creative collections. According to Emily Erusha-Hilleque, SVP of Private Brands, the line channels both Rogers’ cinematic vision and the energetic mindset Macy’s is known for—empowering customers to express their individuality and confidence through versatile styles.
To mark the launch, Macy’s Herald Square flagship is curating a display of Rogers’ favorite up-and-coming designers—including Balkanica and Billy Fagen (@adhocateliernyc). This effort spotlights Macy’s ongoing commitment to fostering fresh talent alongside celebrity partnerships.
Designed for Everyday Inspiration
Originally launched in August 2023, Macy’s ‘On 34th’ brand is built on blending modern design with practical style—now elevated by Rogers’ storytelling and cinematic touch. With accessible price points and a wide size range, the new collection aims for inclusiveness and freedom to mix pieces for inspired personal looks.
What’s Next for Macy’s and On 34th?
As Macy’s continues to innovate in product and experience—both in-store and online—this collaboration signals a growing willingness to blend high-profile creative partnerships with broad customer appeal. Fashion enthusiasts and everyday shoppers alike now have a fresh opportunity to capture the cinematic energy of New York in their wardrobes, while keeping an eye out for further designer partnerships in the pipeline.
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